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Strategic research and innovation for consumer and technology brands.

Two practices, and one team that moves between them.

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What each practice covers.

Research and innovation can be combined around your question, with training and coaching alongside either. You don’t need to choose before we talk.

Strategic research

Qual, quant and data science, designed together, and the strategic thinking to turn the evidence into your next move.

  • Qualitative research Why people choose, use and switch, from what they say and what they do.
  • Quantitative research How many people share a need or a view, and what they choose when the options are compared, so you know who to put first and what to offer them.
  • Data science and analytics How big an opportunity is, and how your options compare, in models built from survey data, your own data and outside sources.

Programs that may combine them: Market entry research, International research, B2B research and Sensory research.

Alongside both

Training and coaching

We help your teams use the work and build the skills to do more of it themselves.

Programs our clients built on.

“This work is a demonstration of how insight and ideation should work: agency and client working hand-in-glove to take potential above and beyond where any of our stakeholders could even imagine was possible. I couldn’t be more delighted.”
Chief Customer Officer, consumer services group

Not sure which kind of work your brief needs?

Bring the question and when you need an answer. On the first call, we’ll say what kind of work would help.

Talk to us hello@antedote.com

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