Market entry research to assess new markets and shape the offer.
Which markets to enter first, and what it will take to win buyers there, with the evidence to back the choice.
Where a new market raises questions.
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Several markets are in contention.
You see which markets to enter first and why, so a large market that’s slow to move doesn’t crowd out a smaller one that’s ready.
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The market is chosen, the way in isn’t.
Know whom to build the entry around, what to lead with, and which importers, distributors or retailers to approach first.
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Your messages were written for your home market.
Find out whether they travel, and what the proposition would need to become for buyers in each new market.
Into new markets.
Another of our market entry programs: MRS Award for International Research, finalist, Market Research Society, for a market entry built on understanding the culture, entered for the award jointly with the client.
- Shaping a partnership offer for a new professional market A standalone partnership playbook for going to market. What happened next The company later commissioned further research from us in the same market.
- Prioritizing regions for a food exporter’s own retail sales A tiered assessment of eight regions, then a prioritized list of retailers and distributors. What happened next Took the leading regions into a second stage, with a prioritized list of retailers and distributors.
- Preparing a health brand’s entry into four new markets A sizing of each market and an assessment of the brand’s messages. What happened next Later launched in one of the markets we had researched.
Questions about entering a market.
How do you compare results across countries?
Like for like, so your central and local teams can agree on what the differences mean.
Do you research entering a new or adjacent category, as well as a new country?
Yes, and the same questions apply: how big the opportunity is, whether customers will accept your brand there, and what to lead with.
When is market entry research not worth it?
When a customer, partner or regulator has already chosen the market, when no result would change the plan, or when a small test entry you could reverse would teach you more.
Our thinking on market entry and international research
Looking at a new market?
Bring the question your entry raises. We’ll set out what we would measure, and where your own data could answer it first.
A partner or director will reply.