Strategic research
Qual, quant and data science, designed together, and the strategic thinking to turn the evidence into your next move.
Good company for hard questions.
Strategic research and innovation for consumer and technology brands.
You’ll work directly with experienced people who’ll tell you what they really think. We bring together qual, quant and data science, in one market or many.
From a client team’s thank-you note
“Your thoughtfulness and brilliance have made the work stronger, and your warmth has made the process a pleasure.”
From a client team’s thank-you note
“Your thoughtfulness and brilliance have made the work stronger, and your warmth has made the process a pleasure.”
Among our clients
What clients did next.
- Choosing where a food brand could credibly grow next A growth roadmap, with guidelines for developing the brand in new categories. What happened next Launched in four new categories.
- Planning a food brand’s entry into a new market Research-based target, positioning and creative guidance. What happened next After launching in a new market, the brand reported a lift in consideration.
- Four accessories in development, each with its own question Evidence on each product’s audience, message and first-use experience. What happened next Three of the four accessories launched, and a product drawn from the fourth.
What we do
Innovation
See what’s coming, find where to grow, and decide what to build and back, with the people who’d buy.
Training and coaching
We help your teams use the work and build the skills to do more of it themselves.
Clients come back, and they bring others.
95% of clients commission another project after working with us
80%+ of new clients come through client referrals
One client has hired us at five companies over more than twelve years.
In a client’s words
“antedote was a brilliant partner in guiding and leading our innovation work. The team enabled us to crack consumer insights at a much richer and deeper level.”
What it’s like to work with us
Senior people do the work. Every member of our team works at Partner or Director level and has at least 12 years of experience. The people you meet run your project, from its design to the recommendation.
Qual, quant and data science in one team. One team designs, runs and reads all three, with our own data scientists and statisticians.
Straight answers from the first call. If research wouldn’t change your plan, we’ll say so before you commission it.
If you’d like to know what it’s like to work with us, we’ll introduce you to someone who has.
Ask for a client introductionAward winners and finalists with the Market Research Society, the Insights Association and AQR, among others.
We build our own AI agents to make the work better. Our people are responsible for the conclusions. How we use AI
ISO/IEC 27001 certified.
Our thinking
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AI and innovation4 min read
AI can make an idea look finished before the thinking is.When an image makes a proposition tangible, it can also settle choices the team has yet to make.
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Developing ideas3 min read
The innovation brief that starts with pleasureEnjoyment, anticipation and shared occasions can give a development brief somewhere new to go.
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Growth choices4 min read
Would this grow the business, or just the range?A product people like can attract new demand, move existing demand, or do both. The distinction changes its value.
Bring us the question.
Send the brief as it stands, or just a few lines about it. A partner or director will reply personally.