Why Us

Products & Services that Launch

We focus on making great ideas real. We not only create powerful ideas and opportunities for growth, we work with your R&D, operations and other teams to facilitate action. End result – products and services that launch.

Insight for Innovation

We specialize in insight for innovation, in uncovering insights that provide a launchpad for new ideas. From close-in to breakthrough innovation, our insights inform multi-year roadmaps.

Latest technology

We harness the latest technology that enables us to understand actual behavior as well as self-report and to rapidly deploy in multiple-markets at the same time.

Antedote has been recognized as one of the Best New Agencies of 2014 and 2013 by the MRS for our work in innovation and breakthrough insight. Antedote is the only North American agency to have been selected for these awards.

MRS Finalist Finalist International Research 2020
MRS Awards 2014 Best New Agency
MRS Awards Winner Best Innovation
MRMW Awards 2015
GRIT TOP 50 Innovative Firm
GRIT TOP 50 Innovative Firm

Interesting facts about us

Years of experience

Countries worked in


Client repeat rate

Get to know us

We have helped many of the world’s leading brands innovate to inspire action, achieve impact and drive growth. We invite you to take a peek at some of our recent work and meet the team that helped make it possible.

    Durable Goods

    We helped a durable goods company transform their customer journey into a practical tool and guide for innovation.


    We developed a global commercial and product innovation roadmap for Kellogg’s


    We helped Samsung build a vision for the future of consumer electronics to inform their long term development pipeline

    We worked closely with a global cross functional team, including R&D to develop an innovation roadmap for the world's largest food brand

    We helped Prudential better understand how their target audiences frame financial services, retirement and investment to inform innovation strategy for creative and communications.

    Conde Nast

    We helped Conde Nast understand their online and print audiences to guide content development and sales.

    hair care

    For a global leading beauty brand, we dimensionalized their customer journey to inform communications and innovation strategy.

    For Dove, we continue to use innovative research approaches to inform communications and NPD in multiple markets.

    We helped Axe understand grooming behaviors in the UK and the US to inform their communications and innovation strategy.

    We helped a global beverage brand redefine the way they approached innovation by using advanced tech enabled research techniques to deeply understand consumer behavior

    Team Antedote

    We are developing a predictive customer behaviour and preferences model for Woodford to optimise customer communications.

    How we help our clients achieve impact

    We create outcomes that inspire action. We help your current assets work harder, and create new things that drive growth.

    Creating a pathway forward for innovation. We work to understand clients’ real needs, so brand, R&D, and innovation teams can collaborate to make the work real.

    Getting new products on shelves now and in the future. We help clients to drive innovation in the short, medium, and long terms, enabling impact for years to come.

    Turning existing knowledge and effort into innovation. We maximize the value of clients’ R&D and insight portfolios by turning them into accessible and practical tools.

    We’re in good company

    Liberty Mutual
    Kraft Heinz
    Conde Nast

    Our latest tweets

    Our blog

    Eat red meat

    A leadership event in New Zealand has been seen the development and launch of a go-to-market strategy for Beef + Lamb New Zealand, following on from a nine-month long research...

    The momentum of matcha

    Innovation can be simple and often happens when we find something we like, and start to use it in other ways. An easy example to explain this is through food...

    Antedote wins “Best Use of Mobile Technology” MRMW Award

    Antedote has won the “Best Use of Mobile Technology” category at this year’s MRMW Awards, held this week in Chicago, Illinios. The win is in recognition of our Snap Dive...

    Talk to Us

    We’re always up for a chat

    Follow us on social