The Challenge
How do you pinpoint the audience for your proposition – stirring in that this product (end of life planning) may not be relevant to many of them right now?
Our Approach
Building a model for our client helped them identify their Total Addressable Market (TAM) and through a combination of Qualitative, Quantitative and Data Modelling we developed a rich and robust segmentation model that brought to life consumer attitudes, behaviours and ways to reach them through messaging and media.
Our Impact
This workstream has helped our client put high value consumer segments at the heart of business planning – from ways to convert sales in the short term to building new propositions longer terms and other ‘ways to win’ in this category.
