How do you evolve your offer to meet the needs of a new target? With nomadic lifestyles on the rise, our client wanted to create new products and services for consumers who call more than one place home.
Earlier foundation work identified the needs that these audiences have from financial providers and where existing propositions fall short. This learning was used to define the ‘jobs to be done’, which became the guiding force for cross-functional ideation ideation sessions. Concepts were developed, visualised and optimised with consumer feedback.
A range of products and services were launched as a result, including international banking centers in airports and a service high for net worth customers.