Emerging lifestyle trends and opportunities for financial services

Insights into the needs of migrants, digital nomads and expats around the globe informed new products and service propositions for a financial services client in Australasia.

The Challenge

How do you evolve your offer to meet the needs of a new target? With nomadic lifestyles on the rise, our client wanted to create new products and services for consumers who call more than one place home.

Our Approach

Earlier foundation work identified the needs that these audiences have from financial providers and where existing propositions fall short.  This learning was used to define the ‘jobs to be done’, which became the guiding force for cross-functional ideation ideation sessions.  Concepts were developed, visualised and optimised with consumer feedback.

Our Impact

A range of products and services were launched as a result, including international banking centers in airports and a service high for net worth customers.

  • Financial services, insurance, legal
Study type 
  • Brand/product/service development
  • Concept crafting
  • Concept development and visualization
  • Service innovation
  • Australia
  • , New Zealand
  • , UK

San Francisco

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San Francisco
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