Fusing brand positioning and innovation to drive differentiation and growth

We built an innovation pipeline to support our client’s new brand positioning - bringing together different functions, different markets and consumers into one roadmap for success

The Challenge

A new brand positioning had been identified for our client’s brand and our task was to populate their pipeline with products that would support and strengthen it.

Our Approach

With access to products in their markets around the globe, our first task was to carry out an audit of potential candidates and evaluate them against the new brand positioning. Alongside this we brought the client team and consumers together in a creative workshop, working collaboratively together to build our product ideas from a range of idea sparks. After a phase of concept design, we involved consumers using our online idea evaluation tool to explore and refine them.

Our Impact

The brand successfully launched a range of new products into the chiller in Q1, 2020.

Sector
  • Food and drink
Study type
  • Brand building innovation
  • Concept crafting
  • Concept development and visualization
  • Online co-creation
  • Workshop design and facilitation

San Francisco

535 Mission Street, 15th Floor
San Francisco
CA 94105
USA
+1 855 503 0723

New York

8 Prospect Street
Brooklyn
NY 11201
USA
+1 855 503 0723

London

22 Upper Ground
London
SE1 9PD
United Kingdom
+44 (0)208 720 7269
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