Adapting a product to local habits and palates

Through a closer look at food and snacking habits, we helped a dairy brand adapt an overseas product to fit local market habits and palates.

The Challenge

Sometimes the most effective innovation can be repurposing an overseas product for local tastes – but what do you do when local tastes and habits are entrenched?

Our Approach

To uncover real world experiences we despatched product to a wide range of UK households and asked them to film their experiences – from ‘out of the box’ to the ‘before’ and ‘after’ for a range of dishes. Alongside this we reviewed food and snacking habits to identify ways to encourage trial.

Our Impact

Our recommendations and guidelines helped refine the launch packaging and created a communications campaign designed to make consumers reappraise their existing behaviour.

  • Food and drink
Study type 
  • Concept crafting
  • Product development
  • Strategy development
  • UK

San Francisco

535 Mission Street, 15th Floor
San Francisco
CA 94105
+1 855 503 0723

New York

8 Prospect Street
NY 11201
+1 855 503 0723


22 Upper Ground
United Kingdom
+44 (0)203 8784397