Adapting a product to local habits and palates

Through a closer look at food and snacking habits, we helped a dairy brand adapt an overseas product to fit local market habits and palates.

The Challenge

Sometimes the most effective innovation can be repurposing an overseas product for local tastes – but what do you do when local tastes and habits are entrenched?

Our Approach

To uncover real world experiences we despatched product to a wide range of UK households and asked them to film their experiences – from ‘out of the box’ to the ‘before’ and ‘after’ for a range of dishes. Alongside this we reviewed food and snacking habits to identify ways to encourage trial.

Our Impact

Our recommendations and guidelines helped refine the launch packaging and created a communications campaign designed to make consumers reappraise their existing behaviour.

Sector 
  • Food and drink
Study type 
  • Concept crafting
  • Product development
  • Strategy development
Geography 
  • UK

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