‘Insight’ is a word that’s often used but how does a business define and work with insight in a way that leads to action? Our client, a global FMCG brand, asked us to develop a bespoke training program for the business
Working closely with our client, we sourced case studies and benchmark examples from teams across their food and beverages portfolio, involving markets around the globe. From here we developed custom training materials – focused on helping teams implement insight-led changes and initiatives across sensory, product, pack design and marketing – and piloted them with the Leadership Team ahead of a company wide rollout.
Within 6 months of our involvement, the insight programme was implemented across the business – with training sessions in a range of geographies including France, Mexico, Brazil, Argentina and Indonesia. A ‘train the trainer’ approach also ensured an internal cross-functional team was in place to continue embedding a successful rollout.