Empowering client teams to translate insight into action

We designed and embedded a company-wide training programme that equipped teams with the knowledge and know-how to translate insight into action.

The Challenge

‘Insight’ is a word that’s often used but how does a business define and work with insight in a way that leads to action?  Our client, a global FMCG brand, asked us to develop a bespoke training program for the business

Our Approach

Working closely with our client, we sourced case studies and benchmark examples from teams across their food and beverages portfolio, involving markets around the globe.  From here we developed custom training materials – focused on helping teams implement insight-led changes and initiatives across sensory, product, pack design and marketing – and piloted them with the Leadership Team ahead of a company wide rollout. 

Our Impact

Within 6 months of our involvement, the insight programme was implemented across the business – with training sessions in a range of geographies including France, Mexico, Brazil, Argentina and Indonesia.   A ‘train the trainer’ approach also ensured an internal cross-functional team was in place to continue embedding a successful rollout.

Sector 
  • Food and drink
Study type 
  • Client training

San Francisco

535 Mission Street, 15th Floor
San Francisco
CA 94105
USA
+1 855 503 0723

New York

8 Prospect Street
Brooklyn
NY 11201
USA
+1 855 503 0723

London

22 Upper Ground
London
SE1 9PD
United Kingdom
+44 (0)208 720 7269