Innovation consulting and strategic research, from London.
For UK and European FMCG, consumer and technology brands: finding where to grow, developing what to launch, and qualitative and quantitative research in the UK and across your markets.
What UK and European teams bring us.
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Growth has to come from somewhere new.
Innovation consulting that finds where to grow, develops the ideas and helps you decide which to back, with the people who’d buy.
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One plan for several European markets.
One design across your markets, so the central team compares like for like and each local team still sees its own buyers.
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A global team needs the UK understood properly.
You get UK research joined up with the rest of your program, wherever your own team is based.
Work in the UK, and across markets.
- Working out who would buy a new home-working product A profile of the likeliest buyers in each market, with what would persuade them. What happened next The product later launched, and a further engagement followed.
- Defining who a snack brand’s protein ideas are for A sized typology of protein snackers in two markets, with an innovation framework. What happened next The typology went into the brand’s innovation program, with its ideation and consumer clinics commissioned from us.
- Finding where a kitchen appliance could be worth more Innovation territories for a future kitchen appliance, with a map of where its value could grow.
antedote, 22 Upper Ground, London, SE1 9PD
Run from London.
Work for UK and European brands often spans several markets at once.
For a personal care company, we built one segmentation for the UK, Spain, Germany and Austria, then took it into working sessions with each market team.
For a consumer app company, interviews in the UK, France and Germany explored what younger users find worth paying for, set beside the company’s earlier research in North America.
Programs like these keep their markets comparable through one core design, the approach behind our international research. Innovation work runs the same way: growth opportunities, foresight, concepts and pipelines, worked through with the people who’d buy in each market.
Questions UK and European teams ask.
Do you work across Europe from London?
Yes, and further afield. Many of our programs run in several European markets at once, often with the US or Asia-Pacific alongside.
Is innovation consulting separate from your research?
They can run apart or together. Many programs move from research into ideas and back again.
Can you work with our team in the US too?
Yes. We also have an office in New York, so a program can be run across both.
Looking for where to grow next?
Send us the question and the markets it covers. We’ll suggest where to start, in research, innovation or both.
A partner or director will reply.