Strategic research and innovation, from New York.
For US CPG, consumer and technology brands: qualitative and quantitative research, data science and innovation consulting, in the US and across the markets you sell in.
What US teams bring us.
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A decision about the US market.
Which customers to focus on, what to launch and what it’s worth, with qualitative, quantitative and data science work designed together.
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A US plan that has to work abroad too.
One team in your time zone runs the work in the US and in the other markets, so every plan starts from the same evidence.
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Growth that needs new ideas.
Innovation consulting from growth opportunities and foresight to concepts and pipelines, worked through with the people who’d buy.
Work in the US, and well beyond it.
- Weighing where a travel brand’s fleet should go An assessment of deployment options. What happened next Part of the fleet later ran seasons the itinerary research had assessed.
- Getting to know everyone behind an enterprise technology purchase Buyer personas built from a survey and refined in interviews, with messaging guidance for each audience. What happened next New work commissioned every year since the program began.
- Speaking credibly to a community of professional arborists A communication playbook with illustrated principles, and long-term roadmaps. What happened next Further research with the same professionals, and new products later launched.
antedote, 8 Prospect Street, Brooklyn, NY 11201
Run from New York.
US brands come to us for their home market, and for the markets beyond it.
From New York, we run strategic research and innovation for US consumer and technology brands, often in the US and several other countries at once. About half of our work, and often more, runs across more than one market.
A spirits company’s ready-to-drink survey ran the same way in the US, the UK, Australia, India, the Netherlands and Germany. Claims for a new hair care product were developed with women in the US and Brazil.
When a program reaches other countries, international research keeps the markets comparable. For a US team, that means one brief and one team, in its own time zone.
Questions US teams ask.
Do you work with US brands outside New York?
Yes, across the US. The fieldwork runs wherever your customers are, in person or online.
Do you work with technology companies as well as consumer brands?
Yes, from devices and connected services to apps and enterprise products.
Can you work with our team in London or Europe too?
Yes. We also have an office in London, so a program can be run across both.
Working on a question for the US market?
Send us the question and the markets it covers. We’ll suggest where to start.
A partner or director will reply.