Choosing a research or innovation partner.
Six guides for teams choosing who to work with, each with the questions that separate proposals and a prompt for an AI longlist with sources. They name no firms; antedote is a strategic research and innovation consultancy.
Find the guide for your decision.
- Choosing a market research company
Settle the help you need, then question proposals and check the team before you commission.
- Choosing a qualitative research company
Who will hear your customers, and how they will make sense of what they hear.
- Choosing a quantitative research company
Matching the method to the decision, and what to compare in each proposal.
- Choosing a B2B market research company
Whose view the purchase depends on, and how a company will find and verify them.
- Choosing an innovation consultancy
The job you need done, from where to grow to which ideas deserve investment.
- Choosing a concept testing platform or agency
Platforms, testing agencies, and partners who develop and improve concepts too.
Choosing a partner now?
Bring the decision your team needs to make. We’ll tell you plainly whether we’re the right people for it.
A partner or director will reply.