Sensory research your product team can build on.
We follow the whole experience of a food, drink, personal care or pet product with the people who buy it, from opening the pack to the last sip, bite or rinse. You see which details they notice, which they value, and what to protect or change.
When the product experience is the decision.
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The prototypes differ, and you don’t know which differences matter.
We take each prototype through the whole experience beside a product people already know, and show which differences they notice and which they value.
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You’re changing a product people already choose.
Before you upgrade or reformulate, see which parts of the experience people value most, so you know what to protect and where there’s room to improve.
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The product has to deliver what the brand promises.
We check the experience against the concept and its claims, at home and over days of use, so the product and its story can be developed together.
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One product has to suit different palates.
Across markets or groups of buyers, we show where tastes differ and where one product can work for all of them.
Products shaped by what people noticed.
“antedote was a brilliant partner in guiding and leading our innovation work. The team enabled us to crack consumer insights at a much richer and deeper level.”
- Shaping one spirits proposition for different palates Recommendations on liquid, pack, name and concept. What happened next The proposition later launched.
- Settling the design brief for a new dog treat Design guidance for the development brief, drawn from the in-home test and the owner groups. What happened next Development went ahead on a design brief rewritten from the evidence.
- Setting the taste direction for a new hot drink A sensory design brief for the product team, with a read of how each prototype came across.
Questions sensory and product teams ask.
We have our own sensory panel. Where do you fit?
Your panel describes the product precisely. We bring in the people who buy it: what they notice, what they value and the words they use, so your developers can read the two side by side.
Where does the research take place?
Wherever the product is used: at home, among friends or in a professional kitchen, as well as in tasting sessions. Some of what matters, like opening the pack or how a product feels after a few days, only shows up in real use.
Can sensory research give us a number?
Yes, when the decision needs one. Small tasting sessions show why people react as they do, and a quantitative taste test shows how many share the reaction.
Our thinking on these questions
A product experience to get right?
Tell us about the product and the decision in front of your team. We’ll say how we’d explore the experience, and with whom.
A partner or director will reply.