Millennials are different. Their views of personal success, their goals, and the things they assign value to (their currencies) often clash with that of previous generations, making them an elusive group to acquire and retain as financial customers.
At antedote, we believe in looking at the consumer through the lens of the multiple layers of context that influence their lives: global events, market category changes, and their immediate close culture. This helps to spot the opportunities for innovation necessary to win with new demographics.
Having done a lot of work with millennials, we know that this group can be challenging to reach. This led us to create the infographic below to highlight 4 key areas in which financial services firms can embrace the currencies of Millennials and to see them in a new light.