How do you take a whole company on a journey to put target personas at everything they do? Identifying the Total Addressable Market and target personas was an earlier phase of the work but in many ways the start of the story: the target personas needed to become the guiding ‘North Star’ for teams across the business.
A blend of interactive rollout sessions, ‘plug and play’ tools, workshops and ‘Ask Antedote’ sessions enabled teams to get curious about each persona and deeply immerse in their needs.
Within just a few months every team in the company had participated in the rollout. From deciding on locations for land purchase and media targeting to refreshing sales tools and identifying new product development… the target personas have become the guiding force in decision making.