Why Us

Products & Services that Launch

We focus on making great ideas real. We not only create powerful ideas and opportunities for growth, we work with your R&D, operations and other teams to facilitate action. End result – products and services that launch.

Insight for Innovation

We specialize in insight for innovation, in uncovering insights that provide a launchpad for new ideas. From close-in to breakthrough innovation, our insights inform multi-year roadmaps.

Latest technology

We harness the latest technology that enables us to understand actual behavior as well as self-report and to rapidly deploy in multiple-markets at the same time.

Antedote has been recognized as one of the Best New Agencies of 2014 and 2013 by the MRS for our work in innovation and breakthrough insight. Antedote is the only North American agency to have been selected for these awards.

MRS Awards 2014 Best New Agency
MRS Awards Finalist Best Innovation
MRS Finalist Best New Agency 2013

Interesting facts about us

Years of experience

Countries worked in

Verticals

Client repeat rate

Get to know us

We have helped many of the world’s leading brands innovate to inspire action, achieve impact and drive growth. We invite you to take a peek at some of our recent work and meet the team that helped make it possible.

    Durable Goods

    We helped a durable goods company transform their customer journey into a practical tool and guide for innovation.

    kelloggs

    We developed a global commercial and product innovation roadmap for Kellogg’s

    Samsung

    We helped Samsung build a vision for the future of consumer electronics to inform their long term development pipeline

    r_and_d

    We worked closely with a global cross functional team, including R&D to develop an innovation roadmap for the world's largest food brand

    pru

    We helped Prudential better understand how their target audiences frame financial services, retirement and investment to inform innovation strategy for creative and communications.

    Conde Nast

    We helped Conde Nast understand their online and print audiences to guide content development and sales.

    hair care

    For a global leading beauty brand, we dimensionalized their customer journey to inform communications and innovation strategy.

    dove

    For Dove, we continue to use innovative research approaches to inform communications and NPD in multiple markets.

    axe

    We helped Axe understand grooming behaviors in the UK and the US to inform their communications and innovation strategy.

    beverages

    We helped a global beverage brand redefine the way they approached innovation by using advanced tech enabled research techniques to deeply understand consumer behavior

    london

    We are developing a predictive customer behaviour and preferences model for Woodford to optimise customer communications.

    Meet Our Team

    How we help our clients achieve impact

    We create outcomes that inspire action. We help your current assets work harder, and create new things that drive growth.

    Creating a pathway forward for innovation. We work to understand clients’ real needs, so brand, R&D, and innovation teams can collaborate to make the work real.

    Getting new products on shelves now and in the future. We help clients to drive innovation in the short, medium, and long terms, enabling impact for years to come.

     

    Turning existing knowledge and effort into innovation. We maximize the value of clients’ R&D and insight portfolios by turning them into accessible and practical tools.

    We’re in good company

    Liberty Mutual
    Vaseline
    Wired
    Lays
    Unilever
    Samsung
    Kelloggs
    Dove
    Tresemme
    Prudential
    Conde Nast
    Axe

    Our latest tweets

    Our blog

    apple-pay-cards
    Apple Pay: The iVolution of Mobile Payments

    Oct 28, 2014

    Apple Pay, Apple’s fun new incentive to upgrade your iPhone, launched last week. Though at antedote we are a pro-Apple office, I am the last (and proud!) Android holdout, so...

    Photo_TsingTao
    What can China’s impressive beer growth teach U.S. breweries about innovation?

    Oct 24, 2014

    Tsingtao fresh draft’s refreshing taste is a perfect match for savory and tasty food So which country drinks the most beer in the world? In terms of per person consumption,...

    Philips-Accenture-proof-of-concept-ALS-patienten-2
    Mind Control is now a reality

    Oct 23, 2014

    Mind control is now a reality.  Forget voice commands and eye gestures, now there’s a way to change the channel of your TV, answer a call, or turn off the...

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