We focus on making great ideas real. We not only create powerful ideas and opportunities for growth, we work with your R&D, operations and other teams to facilitate action. End result – products and services that launch.
We specialize in insight for innovation, in uncovering insights that provide a launchpad for new ideas. From close-in to breakthrough innovation, our insights inform multi-year roadmaps.
We harness the latest technology that enables us to understand actual behavior as well as self-report and to rapidly deploy in multiple-markets at the same time.
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Creating a pathway forward for innovation. We work to understand clients’ real needs, so brand, R&D, and innovation teams can collaborate to make the work real.
Getting new products on shelves now and in the future. We help clients to drive innovation in the short, medium, and long terms, enabling impact for years to come.
Turning existing knowledge and effort into innovation. We maximize the value of clients’ R&D and insight portfolios by turning them into accessible and practical tools.
Oct 13, 2014
We are thrilled to be shortlisted for Best Innovation and Best New Agency for the MRS Awards 2014. The MRS Awards celebrate research’s ability to drive innovation, inspire change, and...
Oct 03, 2014
At antedote we value learning from other people and discussing ideas and different philosophies in order to move forward and become smarter about how we work. While our core business...
Sep 26, 2014
The world of petcare for dogs is full of hacks. This is largely due to the changing role of dogs in families and a growing understanding of the mental and...