We focus on making great ideas real. We not only create powerful ideas and opportunities for growth, we work with your R&D, operations and other teams to facilitate action. End result – products and services that launch.
We specialize in insight for innovation, in uncovering insights that provide a launchpad for new ideas. From close-in to breakthrough innovation, our insights inform multi-year roadmaps.
We harness the latest technology that enables us to understand actual behavior as well as self-report and to rapidly deploy in multiple-markets at the same time.
Years of experience
Countries worked in
Client repeat rate
Creating a pathway forward for innovation. We work to understand clients’ real needs, so brand, R&D, and innovation teams can collaborate to make the work real.
Getting new products on shelves now and in the future. We help clients to drive innovation in the short, medium, and long terms, enabling impact for years to come.
Turning existing knowledge and effort into innovation. We maximize the value of clients’ R&D and insight portfolios by turning them into accessible and practical tools.
Oct 28, 2014
Apple Pay, Apple’s fun new incentive to upgrade your iPhone, launched last week. Though at antedote we are a pro-Apple office, I am the last (and proud!) Android holdout, so...
Oct 24, 2014
Tsingtao fresh draft’s refreshing taste is a perfect match for savory and tasty food So which country drinks the most beer in the world? In terms of per person consumption,...