What if you need to identify the sensory characteristics that really matter?
Those that lead to product preference or, conversely, a switch away from your category if the sensory profile just doesn’t deliver. With that learning, you can gain clarity on where to innovate and ultimately elevate the sensory experience.
A series of sensory product labs uncovered the sensory journey for different product types, along with the language used by consumers to describe and evaluate the experience. Including a carefully selected range of products and flavours provided ‘best in class’ product benchmarks too.
There was a need to build on this nuanced learning with a numeric perspective – and Quantitative modelling identified clusters of users who found different sensory characteristics more important, leading to a range of different sensory opportunities.
Together, the Qualitative and Quantitative told a seamless story of what really mattered and uncovered territories for innovation.
The outcomes led to a gear-change in the organisation: as well as new concepts in the pipeline, the assumptions around product and sensory ‘satisfaction’ were re-evaluated and refreshed.