Do you really know how effective your products are in-store? For grocery shopping especially time spent browsing is often minimal – products need to cut through effortlessly. Our client in grocery retail wanted to get under the skin of in-store behavior around top up items and identify ways to increase basket value.
We accompanied shoppers on a range of missions across different product types – and used eye-tracking technology to map store routes and engagement with products and labelling. Post-store interviews enabled us to drill into in-store decision making and behavioural biases.
The learnings inspired cross-functional teams in the business to design new initiatives to both improve the in-store experience and increase basket value.