How do you build an eComm site for a brand with a traditional b2b user base? Our workwear client needed a blend of strategic and tactical learning to successfully launch their first eComm site.
Through a series of in-depth interviews and accompanied website visits, we identified the decision making journey and mapped out how this varied by size of business, sector and the role of the decision maker.
We equipped the website development team with clear guidelines and ‘ways to win’ around site navigation, photography, search filters, FAQs, delivery and customer service for a b2b audience. We created user personas to outline a clear picture of the target, their needs, pain points and ways to reach and influence them early in the purchase journey.