How do you take on one of the world’s iconic technology brands with limited spend? Our client needed laser-sharp focus on ways to intercept shoppers and pinpoint who to target, when and with messaging.
An initial stage of Qual helped us dig into shopping behavior, including triggers, needs and sources of influence. From here Quant across multiple markets enabled us to lay out 5 different shopper journeys.
For each shopper journey, we laid out short term and medium term recommendations on ‘ways to win’ – channels to target, search terms to use, even specific titles that were influential. As a final step, the shopper journeys were prioritized, using a balance of spend and ease of conversion.