Defining the MVP for an innovative sports wearable

Working in partnership with a global sports brand to define the MVP and develop a detailed features strategy, this new innovative wearable device re-established this brands’ disruptive roots and provided a foundation for on-going innovation.

The Challenge

What is the optimal product and who is the ideal user? 


When creating disruptive tech, getting to market on time and targeting the right user with the right combination of product features is essential for gaining traction and achieving long term success.  

Our Approach

Using a combination of beta testing and ethnographic user research to inform sprints, the core target and use cases were identified, and the MVP was developed.


On-going user research and behavior studies informed on-going sprints and feature development.

Our Impact

A clearly defined MVP and detailed roadmap to inform sprints and future product development. 

  • Technology
Study type 
  • Behavioral economics
  • Concept testing
  • Digital Ethnography
  • Innovation roadmaps
  • Insight for innovation
  • Opportunity identification sizing and prioritisation
  • Price and proposition optimization
  • Qualitative research
  • Rapid prototyping
  • Segmentation

San Francisco

535 Mission Street, 15th Floor
San Francisco
CA 94105
+1 855 503 0723

New York

8 Prospect Street
NY 11201
+1 855 503 0723


22 Upper Ground
United Kingdom
+44 (0)203 8784397