The Challenge
How do you change customer perceptions?
Beliefs and behaviors founded in negative past experiences or in similar yet critically different technology, can make behaviour change especially challenging.
Our Approach
Using a mixed method approach and techniques such as; system 1 and system 2 thinking and metaphor elicitation, the meaning of battery and electric power was understood and the unlock, by target audience identified.
Our Impact
A detailed understanding of battery and roadmap for building benefits and achieving widespread market penetration across categories.
