Changing perception and creating a pathway to growth

Helping this global brand understand customers’ resistance to adopting battery powered machinery, unlocked new and innovative ways to frame benefits and address barriers to adoption.

The Challenge

How do you change customer perceptions? 


Beliefs and behaviors founded in negative past experiences or in similar yet critically different technology, can make behaviour change especially challenging. 

Our Approach

Using a mixed method approach and techniques such as;  system 1 and system 2 thinking and metaphor elicitation, the meaning of battery and electric power was understood and the unlock, by target audience identified. 

Our Impact

A detailed understanding of battery and roadmap for building benefits and achieving widespread market penetration across categories.

  • Agriculture
Study type 
  • Digital Ethnography
  • Insight for innovation
  • Opportunity identification sizing and prioritisation
  • Qualitative research

San Francisco

535 Mission Street, 15th Floor
San Francisco
CA 94105
+1 855 503 0723

New York

8 Prospect Street
NY 11201
+1 855 503 0723


22 Upper Ground
United Kingdom
+44 (0)208 720 7269