The Challenge
How do you identify the target for a new product in new markets for a brand in order to optimize the communication and claims strategy to maximize sales.
Our Approach
Our client required a segmentation in order to understand the different attitudes that existed and hence the different motivations for their new product. By identifying those most likely to purchase the product and then segmenting the target (rather than the whole market) we created a segmentation focused on their particular needs.
Our Impact
A successful product launch into new markets using an optimized GTM strategy that identified the best range of products, claims and messaging to be used.
