The Challenge
How do you cut through to business decision makers in a crowded, price-driven sector… especially when being a not-for-profit means you don’t have the budget of the big players?
Our Approach
In-depth qualitative research with hard to reach B2B decision makers across the US shed new light on the existing landscape and decision making dynamics within their business and sector. Researching brokers in parallel helped to identify the ‘selling story’ and existing pain points to address from ‘the other side of the fence’.
Our Impact
A sharpened communications strategy for 2020 and the launch of innovation workstreams focused on further differentiating the proposition.
