The Challenge
What is the optimal product and who is the ideal user?
When creating disruptive tech, getting to market on time and targeting the right user with the right combination of product features is essential for gaining traction and achieving long term success.
Our Approach
Using a combination of beta testing and ethnographic user research to inform sprints, the core target and use cases were identified, and the MVP was developed.
On-going user research and behavior studies informed on-going sprints and feature development.
Our Impact
A clearly defined MVP and detailed roadmap to inform sprints and future product development.
