---
title: "Market Research Consultancy for Insight and Innovation | antedote"
description: "Strategic research and innovation for consumer and tech brands: what each practice covers, how they work together, and the training that helps your teams use the work."
url: "https://antedote.com/what-we-do/"
---

# Strategic research and innovation for consumer and technology brands.

Two practices, and one team that moves between them.

[View all case studies](https://antedote.com/explore-our-work/)

·

## What each practice covers.

Research and innovation can be combined around your question, with training and coaching alongside either. You don’t need to choose before we talk.

### [Strategic research](https://antedote.com/what-we-do/strategic-research/)

Qual, quant and data science, designed together, and the strategic thinking to turn the evidence into your next move.

- [Qualitative research](https://antedote.com/what-we-do/qualitative-research/) · Why people choose, use and switch, from what they say and what they do.
- [Quantitative research](https://antedote.com/what-we-do/quantitative-research/) · How many people share a need or a view, and what they choose when the options are compared, so you know who to put first and what to offer them.
- [Data science and analytics](https://antedote.com/what-we-do/data-science/) · How big an opportunity is, and how your options compare, in models built from survey data, your own data and outside sources.

Programs that may combine them: [Market entry research](https://antedote.com/what-we-do/market-entry-research/), [International research](https://antedote.com/what-we-do/international-research/), [B2B research](https://antedote.com/what-we-do/b2b-research/) and [Sensory research](https://antedote.com/what-we-do/sensory-research/).

### [Innovation](https://antedote.com/what-we-do/innovation/)

See what’s coming, find where to grow, and decide what to build and back, with the people who’d buy.

- [Growth opportunities](https://antedote.com/what-we-do/innovation/#growth-opportunities)
- [Trends and foresight](https://antedote.com/what-we-do/innovation/#trends-and-foresight)
- [Product and technology innovation](https://antedote.com/what-we-do/innovation/#technology-and-features)
- [Concept development](https://antedote.com/what-we-do/innovation/#concept-development)
- [Innovation strategy and pipelines](https://antedote.com/what-we-do/innovation/#innovation-strategy)

Alongside both

### [Training and coaching](https://antedote.com/what-we-do/capability-building/)

We help your teams use the work and build the skills to do more of it themselves.

## Programs our clients built on.

> “This work is a demonstration of how insight and ideation should work: agency and client working hand-in-glove to take potential above and beyond where any of our stakeholders could even imagine was possible. I couldn’t be more delighted.”

*Chief Customer Officer, consumer services group*

- [· Snack company · Innovation and concept development · Deciding which R&D technologies should upgrade a savory snack · An eating-experience framework and a staged innovation process. · What happened next The brand team built its upgrade plan on the eating-experience framework, and a second phase followed.](https://antedote.com/explore-our-work/upgrading-a-savory-snack/)
- [· Food company · Consumer understanding · Exploring what a food brand means in a neighboring market · A shareable research debrief with implications for the company’s brands.](https://antedote.com/explore-our-work/a-food-brands-story-next-door/)
- [· Consumer services group · Innovation and concept development · Finding where a services group could innovate in well-being · Opportunity areas for health and well-being innovation. · What happened next Several ideas were taken on for further work, and the group took up five opportunity areas.](https://antedote.com/explore-our-work/where-to-innovate-in-health-and-well-being/)

## Not sure which kind of work your brief needs?

Bring the question and when you need an answer. On the first call, we’ll say what kind of work would help.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

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