Travel Innovation: Virtual Reality Takes Off

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An industry first, Qantas Airways together with Samsung recently introduced a 360 degree Virtual Reality experience for their travelers. Now on select flights, First Class travelers will be able to be transport to any virtual world (imagine immersing yourself in your favorite blockbuster movie or exploring tourist sites of your final destination before you even land) during their long 14 hour flight from Australia to Los Angeles.

At antedote, we thrive on tapping into the newest technology to uncover new insights and drive innovation for our clients. That is why we love watching how different sectors integrate emerging technology and are following the evolution of this exciting new medium as it moves from gaming to travel.

As virtual reality becomes even more refined and more realistic, researchers can also look forward to leveraging the technology to create immersive experiences for subjects in conceptual scenarios, without spending money or time creating physical prototypes.

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