Brace yourself as we enter into the new golden age of podcasting! Noting the much better quality of today’s podcasts (some have full-scale productions with huge budgets and staff), the rise of connected cars (making listening to episodes easy for commuters), and the great popularity of Serial and the like, there is no doubt that podcasts (a 10 year old term associated with the now obsolete iPod that the episodes would play on) have come back with a vengeance.
Check out our 8 top favorite podcasts that all Marketers should tune in to for further education and inspiration on the job.
(1) Marketing Over Coffee
Straight to the point marketing tips and tricks, from SEO and social media to copy writing and offline marketing campaigns.
(2) Duct Tape Marketing
Perfect for the small business marketer on how to be scrappy with your resources.
(3) Social Pros Podcast: Real People Doing Real Work in Social Media
In this digital era, it is critical for marketers to be in the know of best social media strategies and of the newest platforms.
Passing Serial as the most popular podcast on the iTunes charts, this podcast investigates the unseen forces that shape human nature, such as emotions, assumptions, and beliefs.
(5) The Week Ahead
Rather than highlighting what’s already happened, Economist correspondents projects what the headlines will be in the week ahead.
(6) Radio Lab
Great way to take a breather from your own industry, feed your own curiosity, and be inspired by science.
(7) The Startup
A fun and very transparent podcast on what happens when someone who knows nothing about business starts one.
(8) New York Times Book Review
You’re a busy person and your time is too precious to be wasted on bad literature. Authors and critics inform you on what the newest must-reads.