Posts Tagged wearables

Smart collar to translate dogs’ thoughts

WhatsYapp Innovation

Ever wondered what your dog is saying?

Well it looks like communicating with your dog will no longer be isolated to scenes from the movies.

Fetch is creating the appropriately named “What’sYapp” – a smart collar and messaging app that tells dog owners what their pet is thinking based on their sounds, movements, and activities. Fetch hopes that “What’sYapp” will help to strengthen pet and owner relationship. The app can helping owners improve their behaviors and routines for their pet’s well-being by better identifying when their pet is stressed, hungry, anxious, etc.

“What’sYapp” is one of 3 “Petnology” innovations from Fetch; the other 2 are called “CatQuest”, an interactive cat playground, and “PetPounds”, which rewards children for proper pet-care behavior.

The use of these motion-sensored wearables to translate the inner thoughts of dogs is not only exciting for pets and their owners but also for researchers in our industry. We see this new step as not only an exciting way to better understand the interesting relationship that consumers have with their pets, but also an exciting way to also get into the heads of other hard to understand segments – like children (see this very adorable footage of a toddler playing hide-n-go seek with a Go Pro strapped to his head).

We look forward to seeing Fetch’s moves to push forward the future of pet technology.

Top Innovative Business Ideas from Fashion & Beauty

The fashion and beauty industry has evolved over the years. And with the emergence of new technologies – such as 3D printing and sensors – many companies, from the big time-old players to newer startups, are disrupting the way they conduct business and build their products to drive their industry forward.

Springwise recently released their Top 10 Innovative Business Ideas from Fashion & Beauty. Here are our favorites from the list, plus a few more we thought were interesting:

Wearable Innovation in Fashion
Jacket Uses Vibrations to Guide Wearers Around Paris: Australian based start up Wearable:Experiments introduced their “Navigate Paris“, an elegant location-based jacket that guides you throughout the city of Paris with slight vibrations in your sleeve indicating left or right turns. This clever design uses technology to allows tourists to actually be free from technology and to experience the city how it was meant to be experienced: through your own eyes, and not through a mobile screen.

Stealth Tech Innovation in Fashion
Orwell-inspired Clothing Stops Phones From Being Hacked: Bringing style to stealth tech, fashion brand The Affair has launched a line that features the Unpocket created with metalized-fabrics which blocks all radio signals in and out (wifi, GPS, cell, and RFID).

Try Innovation in Fashion
Try-Before-You-Buy Service Only Charges Customers for the Clothes They Keep: Try is Google Chrome plug supporteing lenient return policies,  allowing customers to try on clothes from participating retailers (from brands like J.Crew, Nike, and Zara) at home for 10 days and pay for the ones they don’t return to the retailers.

3d skin innovation
3d Printed Skin Could Become the Standard for Cosmetic Testing: We’ve seen the magic of 3D printing with the Kickstarter Pancake Bot, MX3D’s Metal and Resin Drawing Robot, and Adidas’s Futurecraft 3D printed shoes. Now the beauty industry is also tapping into one of the biggest innovation trends this year. Bioprinting startup Organovo teamed up with L’Oreal to create 3D printed skin for cosmetic testing.

Smart Bra - Wearables - Tech Fashion
Smart Sports Bra Cools You Down When You Perspire: Debuted at MADE Fashion Week, the smart bra from Chromat measures your temperature and perspiration levels and opens and closes vents to cool you down or warm you up.

Smart Jewelry - Wearable - Innovation
Smart Jewelry Alerts You for Most Urgent Notifications: In an effort to combat the common urge to check the mobile phone every second, Altruis smart jewelry is a ‘modern day pager’ that passes through only the most important alerts based on predetermined keywords.

Check out the complete Springwise list here.

Image credits: Springwise, Wareable

New Wearables Restore a Lost Connection


Technology has a track record of disconnecting us from our bodies. From 9-5, we are hunched over and typing away at our computer desks; during lunch, we crane our necks to check messages on our smart phones; and even when we get home to relax, we stare into our iPads to watch Netflix. Unfortunately, the longer we live in the world of our screens, the longer we are absent from and unaware of the needs of our own bodies, reinforcing bad habits for our health and well being.

In the past few years, researchers have been studying the impact of the physical self on mental and emotional states. You’ve probably heard about how body posture can boost confidence, helping you to perform better in an interview or to nail your next presentation. Or you’ve seen this map of emotions on the body, which is just another example of how emotions are connected to biological responses.

But what’s most interesting is that technology is stepping in to enable people to reconnect with their bodies, a separation which you can say it is responsible for in the first place.

Take, for example, the new wearable device Spire. When clipped to your bra strap or belt loop, it detects when you are tense, and sends notifications to your phone to remind you to step away and breathe. It tracks your breathing patterns and data for you over time, and then actually makes recommendations for how to make real-time changes to your habits. “You’ve been sitting for over an hour, perhaps you should stretch your legs”

There are similar apps out there (Lumolift, for example detects bad posture, and reminds you to sit up straight) that are also trying to take a hold of the tech-wellness space and restore the connection between the mind and the body. This combined with power poses is a recipe for physical health and mental success.

While I’m not sure yet which approach I’d personally take for reconnecting with my physical responses to stress from the many options out there, as a researcher I’m most interested in what the reception of these apps says about shifts in our mindset as a culture, and the fresh ground they are tapping into. There’s a return to the natural and to the balanced, and it’s not exactly tech-free. The shift shows just how deeply dependent on technology we are, that we need to use technology to connect with our most basic functions – like breathing and sitting without hunching over.

There’s still a lot to be explored when it comes to mind-body connection and the role of technology, and I’m excited to see what research will uncover next, and how it will be implemented into other consumer-facing devices.

antedote is an award-winning strategic insights and innovation consultancy based in San Francisco, and we have helped many of the world’s leading brands like Pepsico and Unilever to garner deeper insights about their consumers and identify opportunities to grow their brands. 

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Tech and Fashion Innovation


Wearables have been getting a lot of attention lately – from the Google Glass to Apple Watch to Jawbone and FitBit. Intel will soon be joining these brands in offering a wearable bracelet. While the actual functionalities have yet to be disclosed, Intel has partnered with the luxe boutique, Opening Ceremony, which is known for its carefully curated unique merchandise from up and coming designers. The result is a beautiful, snakeskin bracelet that doesn’t have the traditional tech semiotics of a wearable.

This is a great move on Intel’s part, knowing that the cold, non-stylish appearance of wearables in the marketplace is a huge barrier to accessibility. And Intel is not alone in their approach. It seems to be the route that a few tech companies are taking with FitBit and Tory Burch, and Google Glass and DVF, or even if you look at the design of the new Apple watch, which is less traditional techy looking and more stylish in appearance.

It’s interesting to see how tech and fashion is positioning wearables at the intersection of form and function. It’s definitely a hook that will appeal to a certain segment of the population. Consumer insights will play a significant role in unpacking more hooks, particularly the more implicit and emotional thoughts, feelings, associations and ultimately motivations consumers have surrounding wearables to encourage mainstream adoption. The partnerships between fashion names and tech demonstrate how quickly wearables will soon be a more integral part of everyday life. This is great news for researchers as we have more tools to gather data and connect with consumers in real time/in the moment situations, which can only result in deeper insights.