Posts Tagged tools

Proud to be part of the GRIT Top 50 Most Innovative Market Research Companies

GRIT50 Innovative Companies
Since 2010, GRIT has tracked which firms are perceived as the most innovative within the global market research industry. This year, we are excited to debut on the 2015 Top 50 List of Most Innovative Companies in Market Research.

Next to the top 50, the GRIT report also digs deep into what top factors influence the perception of innovation by industry professionals, and have found, unsurprisingly, that Methodology, the Cutting Edge, and New Technology rank at the top. With the recent releases of our latest proprietary tech tools, such as Idea Accelerator, we are thrilled to be one of the newest agencies to join the Top 50 GRIT list. You can see the full report with thought provoking commentary by major industry players on what makes a company innovative here.

Twelve Tools for a Productive Holiday Season

There are a lot of tools and apps in the marketplace that are deemed to help us be quicker and more efficient. Being huge proponents of not only innovating in our clients’ projects, but also innovating the way we work and run our own business, we have curated a list of some of our tools that we have found helpful in making an impact on our own productivity. In the spirit of the holidays, we would like to share them with you.

(1) On the first day of the holidays, Antedote found for me … 

Post-it Plus app … a brilliant way to instantly digitize our post-its ideas during innovation workshops.

(2) On the second day of the holidays, Antedote found for me …

Flux … a software that changes the computer display light to help our eyes and our minds adjust to whatever time zone we are in to keep the jetlag at bay.

(3) On the third day of the holidays, Antedote found for me …

Moleskine iPad Cover … an iPad case that allows us to embrace our analog ways, but still stay plugged to the digital world.

(4) On the fourth day of the holidays, Antedote found for me …

Stellar app … a stunning medium to bring to life engaging stories, combining photo, video, and text.

(5) On the fifth day of the holidays, Antedote found for me …

A Microsoft Word Egg … a hidden gem in the “Notebook” function of Microsoft Word, where we can record audio that syncs along with our typing so that by clicking on a certain word, we are able hear what was being said at that specific time.

(6) On the sixth day of the holidays, Antedote found for me …

Asana  a project manager’s best friend that makes collaboration with a global team easy.

(7) On the seventh day of the holidays, Antedote found for me …

Waygo app … a perfect app during our research abroad for translating images of Chinese, Japanese, and Korean characters into English with the snap of a photo.

(8) On the eighth day of the holidays, Antedote found for me …

Instacart … a grocery delivering service that makes sure we are well fed at the office for an ideal work-life balance.

(9) On the ninth day of the holidays, Antedote found for me …

VSCO Cam app  a quick and portable way to shoot and manipulate film-like photos from the mobile phone, sans DSLR and laptop.

(10) On the tenth day of the holidays, Antedote found for me …

Evernote  an evolved note-taking and filing system that allows us to easily record and organize our thoughts, inspiration, and insights from handwritten notes, internet articles, voice memos, or photos that strike us throughout the day, inside and outside the office.

(11) On the eleventh day of the holidays, Antedote found for me …

Goodnight iPad … a nostalgic reminder in our buzzing digital age to power down at the end of the day.

(12) On the twelfth day of the holidays, Antedote found for me …

Pre-access to the latest in innovative research (insights) and innovation technology tools … To keep in the loop and get a preview for the launch of our newest product in the coming new year that had won us the 2014 MRS Award for Best Innovation, click below.


Happy Holidays One and All!

Tapping into my inner storyteller with Steller

Last week I stumbled across a new app, Steller, which offers an easy way to create visual stories with your existing photos and videos. Not only is the UX incredibly intuitive, but also the preloaded templates are beautifully designed, which ensures that your finished story looks like a work of art. This got me thinking about storytelling, and if or how all the creative tools we have at our disposal are changing the way we create, tell, interpret and engage with stories.

In the past, stories were narratives passed down verbally person-to-person, generation-to-generation. They were a form of memorializing events, passing time and ultimately reinforcing the collective values of a culture by instilling a common narrative. Now with the advent and accessibility of content creation tools and social platforms, like Instagram and Vine, and even Snapchat, storytelling and storysharing has become more inclusive and accessible than ever. More interestingly, these new mediums have developed their own verbal and visual languages – the most popular being of course, the hashtag. These different modes of expression, whether it’s creating poetry in 140 character (Twitterature) or capturing a mood through a specific filter or editing a moment into a six second looping clip, are encouraging people to be more creative and playful with the way they communicate their stories.

Inspired by these emerging mechanisms for expression, I tried my hand at storytelling with Steller. Take a look my inaugural story about our beloved office dog, Wellie, here.