Posts Tagged packaging-design

Pour Over Coffee You Brew In The Bag!

TraderJoesBrewCoffee

This Trader Joe’s new pour over coffee that you can brew straight in the bag caught our eye! This fun, innovative, and reusable packaging design is great for when you want coffee on the go (camping, etc.). The company behind the clever packaging concept is Grower’s Cup who provide tea, coffee, and specialty kits (like Irish coffee) in the same innovative style. We love this new way to enjoy the morning cup of joe and will be on the look out for more unique ways to kickstart your busy day.

trader joes coffee innovative

Trader Joes Coffee Innovative Bag

tjbrew6

Introducing Idea Accelerator

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To sign up for a demo of the Idea Accelerator, click below:

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We know that exploring and testing ideas and concepts globally can be time consuming and expensive.

That’s why, we created Idea Accelerator, an online platform that allows us to explore and iterate concepts, packaging designs and communications with consumers globally and in real time – so you can accelerate idea development and your innovation pipeline.

This proprietary approach enables us to recruit, quality and interact with respondents in multiple markets concurrently. Using Idea Accelerator we can moderate a detailed discussion with respondents in real time, exploring likes, dislikes and ways to improve and refine an idea or concept. Study participants can interact with visual, written or video ideas or concepts in detail via desktop, tablet or mobile and response data is tagged and captured for analysis and aggregation for each individual idea or concept.

About the Idea Accelerator:

  • Accelerates the innovation process (a multiple market concept study can be done in hours vs. weeks and months with traditional approaches)
  • Identifies specific elements that are working and not working in a idea and concept and why
  • Enables “in the moment” crafting of ideas and concepts with consumers
  • Allows for immediate idea and concept testing and retesting — can get ideas or concepts in front of consumers within the hour
  • Improves success rate in quantitative concept testing
  • Inexpensively enables exploring and testing ideas and concepts in early development
  • Removes the “test, pass, fail and replace” model currently often used to craft concepts
  • Reduces cost of failure

 

At antedote we use proprietary technology and multidiscipline thinking and enjoy partnering with our clients to move their products and services forward, taking ideas from concept through development and launch.