Posts Tagged mobile

Key Insights in 15 Minutes

Information InsightsI recently paid full price for an app for the first time. Yes, I know, shocking.

I couldn’t actually believe it myself. It is so unbelievably rare that I find an app that adds enough value to my life that I will pay for it. Even apps that truly do add value, don’t seem worth paying for because I’m used to getting them for free.

So why did I pay for an app? And which one did I pay for?

Blinkist provides insight in small chunks or “blinks”, which anyone can quickly grasp and apply. It creates short summaries of up to 500 of the most popular non-fiction books that can be read in about 15 mins.

Blinkist includes heralded works from Ben Horowitz’s The Hard Thing About Hard Things to Daniel Kahneman’s Thinking, Fast and Slow to Clay Christensen’s The Innovator’s Dilemma.

While there is loads of information out there, it’s much harder to find insight: something that makes you think differently and adds a new perspective to your current problems.

While I love the democratized nature of publishing, it does mean that everyone feels pressure to publish (whether its to build your own personal brand or to build SEO for your website). This results in a constant flow of information, much of which is repetitive or not useful. Even if I had time to read all the non-fiction books, free books and self published articles that exist, it’s much harder to extract insight from all the noise.

It’s a shame because as our problems get more complex, we need more insight. We need to learn from those who have gone before us, those who have developed a POV or thesis we can learn from. We also need to constantly learn from different fields and from those with a new perspective. The only way to remain innovative is to constantly seek and find insight that can spark new ideas.

Blinkist allows me to quickly find the insight that is most useful. It also allows me to quickly grasp the core concepts I might need in a particular book, while the full book sits on my shelf waiting to be finished. Or better yet, it allows me to skip the books that are full of fluff so I can spend more time finishing the ones that matter.

Introducing Idea Accelerator

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To sign up for a demo of the Idea Accelerator, click below:

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We know that exploring and testing ideas and concepts globally can be time consuming and expensive.

That’s why, we created Idea Accelerator, an online platform that allows us to explore and iterate concepts, packaging designs and communications with consumers globally and in real time – so you can accelerate idea development and your innovation pipeline.

This proprietary approach enables us to recruit, quality and interact with respondents in multiple markets concurrently. Using Idea Accelerator we can moderate a detailed discussion with respondents in real time, exploring likes, dislikes and ways to improve and refine an idea or concept. Study participants can interact with visual, written or video ideas or concepts in detail via desktop, tablet or mobile and response data is tagged and captured for analysis and aggregation for each individual idea or concept.

About the Idea Accelerator:

  • Accelerates the innovation process (a multiple market concept study can be done in hours vs. weeks and months with traditional approaches)
  • Identifies specific elements that are working and not working in a idea and concept and why
  • Enables “in the moment” crafting of ideas and concepts with consumers
  • Allows for immediate idea and concept testing and retesting — can get ideas or concepts in front of consumers within the hour
  • Improves success rate in quantitative concept testing
  • Inexpensively enables exploring and testing ideas and concepts in early development
  • Removes the “test, pass, fail and replace” model currently often used to craft concepts
  • Reduces cost of failure

 

At antedote we use proprietary technology and multidiscipline thinking and enjoy partnering with our clients to move their products and services forward, taking ideas from concept through development and launch.

New Wearables Restore a Lost Connection

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Technology has a track record of disconnecting us from our bodies. From 9-5, we are hunched over and typing away at our computer desks; during lunch, we crane our necks to check messages on our smart phones; and even when we get home to relax, we stare into our iPads to watch Netflix. Unfortunately, the longer we live in the world of our screens, the longer we are absent from and unaware of the needs of our own bodies, reinforcing bad habits for our health and well being.

In the past few years, researchers have been studying the impact of the physical self on mental and emotional states. You’ve probably heard about how body posture can boost confidence, helping you to perform better in an interview or to nail your next presentation. Or you’ve seen this map of emotions on the body, which is just another example of how emotions are connected to biological responses.

But what’s most interesting is that technology is stepping in to enable people to reconnect with their bodies, a separation which you can say it is responsible for in the first place.

Take, for example, the new wearable device Spire. When clipped to your bra strap or belt loop, it detects when you are tense, and sends notifications to your phone to remind you to step away and breathe. It tracks your breathing patterns and data for you over time, and then actually makes recommendations for how to make real-time changes to your habits. “You’ve been sitting for over an hour, perhaps you should stretch your legs”

There are similar apps out there (Lumolift, for example detects bad posture, and reminds you to sit up straight) that are also trying to take a hold of the tech-wellness space and restore the connection between the mind and the body. This combined with power poses is a recipe for physical health and mental success.

While I’m not sure yet which approach I’d personally take for reconnecting with my physical responses to stress from the many options out there, as a researcher I’m most interested in what the reception of these apps says about shifts in our mindset as a culture, and the fresh ground they are tapping into. There’s a return to the natural and to the balanced, and it’s not exactly tech-free. The shift shows just how deeply dependent on technology we are, that we need to use technology to connect with our most basic functions – like breathing and sitting without hunching over.

There’s still a lot to be explored when it comes to mind-body connection and the role of technology, and I’m excited to see what research will uncover next, and how it will be implemented into other consumer-facing devices.

antedote is an award-winning strategic insights and innovation consultancy based in San Francisco, and we have helped many of the world’s leading brands like Pepsico and Unilever to garner deeper insights about their consumers and identify opportunities to grow their brands. 

To learn about antedote’s new platform, Idea Accelerator, that allows you to explore and iterate concepts, packaging designs and communications with consumers globally and in real time, please click below:

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