Since 2010, GRIT has tracked which firms are perceived as the most innovative within the global market research industry. This year, we are excited to debut on the 2015 Top 50 List of Most Innovative Companies in Market Research.
Next to the top 50, the GRIT report also digs deep into what top factors influence the perception of innovation by industry professionals, and have found, unsurprisingly, that Methodology, the Cutting Edge, and New Technology rank at the top. With the recent releases of our latest proprietary tech tools, such as Idea Accelerator, we are thrilled to be one of the newest agencies to join the Top 50 GRIT list. You can see the full report with thought provoking commentary by major industry players on what makes a company innovative here.