Intel and Levi have recently partnered to track your every movement when you shop for your next pair of jeans. Levi’s jeans have RFID tags that transfer data to the Intel IOT platform, mapping the journey of every single jean in the store.
The platform can reveal when items are sold out and when they need restocking. It can show which items are in-demand and during what time. It can also reveal which items were taken to the dressing room, but then were left there when the consumer decided to not purchase.
With this data, employees can now have a holistic view of the store and use their findings to improve the shopping experience for their customers.
What are other ways that retailers are attaining and analyzing shopper data to improve the in-store experience?