Posts Tagged books

Key Insights in 15 Minutes

Information InsightsI recently paid full price for an app for the first time. Yes, I know, shocking.

I couldn’t actually believe it myself. It is so unbelievably rare that I find an app that adds enough value to my life that I will pay for it. Even apps that truly do add value, don’t seem worth paying for because I’m used to getting them for free.

So why did I pay for an app? And which one did I pay for?

Blinkist provides insight in small chunks or “blinks”, which anyone can quickly grasp and apply. It creates short summaries of up to 500 of the most popular non-fiction books that can be read in about 15 mins.

Blinkist includes heralded works from Ben Horowitz’s The Hard Thing About Hard Things to Daniel Kahneman’s Thinking, Fast and Slow to Clay Christensen’s The Innovator’s Dilemma.

While there is loads of information out there, it’s much harder to find insight: something that makes you think differently and adds a new perspective to your current problems.

While I love the democratized nature of publishing, it does mean that everyone feels pressure to publish (whether its to build your own personal brand or to build SEO for your website). This results in a constant flow of information, much of which is repetitive or not useful. Even if I had time to read all the non-fiction books, free books and self published articles that exist, it’s much harder to extract insight from all the noise.

It’s a shame because as our problems get more complex, we need more insight. We need to learn from those who have gone before us, those who have developed a POV or thesis we can learn from. We also need to constantly learn from different fields and from those with a new perspective. The only way to remain innovative is to constantly seek and find insight that can spark new ideas.

Blinkist allows me to quickly find the insight that is most useful. It also allows me to quickly grasp the core concepts I might need in a particular book, while the full book sits on my shelf waiting to be finished. Or better yet, it allows me to skip the books that are full of fluff so I can spend more time finishing the ones that matter.

From the Antedote Library: Top 6 Books for Innovators


To help us to jump forward into the New Year, we like to reflect on the huge contributions made by those who have come before us to advance humanity.

Here are the top 6 Books for the Innovator and Entrepreneur in your life from the Antedote Library:

The Innovators by Walter Isaacson
Learn about the amazing innovators who sparked the digital revolution beginning in the 1840s.

The Power of Habit by Charles Duhigg
Learn how we form and break habits.

How We Got to Now by Steven Johnson
A history of innovation over centuries.

Zero to One by Peter Thiel with Blake Masters
Paypal cofounder presents a new way to think about innovation.

How Google Works by Eric Schmidt and Jonathan Rosenberg
Google’s big wigs’ multilayered guidebook.

The Hard Thing About Hard Things
VC firm Andreessen Horowitz co-founder addresses the most difficult aspects on building a business.

From the Antedote Library: Top 14 Books for Inspiration

The holiday season is upon us, and what better time then now to cozy up to a warm fireplace with a good book.

Here are our top 14 fireplace reads from the Antedote library that have inspired us and our work.

Books for Inspiration

1_how to get to ideas
How to Get Ideas by Jack Foster
Easy, fun read with practical tips on how to get inspired and unstuck.

1001 Extra/Ordinary Objects by Oliviero Toscani
Somebody’s ordinary is always somebody else’s extraordinary. Open any page and go on a cultural journey through the world of “stuff”.

Lovemarks by Kevin Roberts
Beautifully laid out with inspiring brand stories behind the legends that consumers have irrational emotional connections with.

Home – A Short History of an Idea
by Witold Rybczynski
How has societal changes influenced the idea of home, specifically around the concept of privacy and comfort? It’s important to look back at the history of why things are the way they are in order to get the fuller picture of how our current culture is shaping these ideas.

The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
by Eric Ryan, Adam Lowry, Lucas Conley
Making business and innovation strategy more accessible.

Steal Like an Artist: 10 Things Nobody Told You About Being Creative
 by Austin Kleon

Innovation starts from stealing.

Made to Stick: Why Some Ideas Survive and Others Die
by Chip and Dan Heath
Ideas stick if they are Simple, Unexpected, Concrete, Credible, Emotional, and are Stories.

Little Prince
by Antoine de Saint-Exupéry
Even a picture of a hat could really be a boa constrictor who’s eaten an elephant…if only we look at it with a different perspective.

Lean Startup
by Eric Ries
Growing a successful competitive business it about efficiently learning what your customers will buy. The Lean Startup delivers a compelling recipe with fantastic ideas for shortcuts.

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The Social Psychology of Material Possessions – To Have is to Be
by Helga Dittmar
Stuff…. Without it you’re nothing.

Steve Jobs
by Walter Isaacson

The full inspirational story of the life, character, obsessions and decisions of the man that created and resurrected one of the world’s most innovative companies.

Green Eggs and Ham
by Dr. Seuss
Whatever you face in life, whatever you fears or expectations – JUST TRY IT!

Abundance – The Future is Better Than You Think
 by Peter Diamandis
A really inspiring and positive take on the future and how innovation can step in and create that better future.

on Advertising by David Ogilvy
A classic and entertaining read on how to sell the idea from the undisputed grandfather of advertising.