The popular tech outlet Verge released a fascinating video demonstrating binaural recordings.
Different from mono, stereo, and surround sound, binaural audio is truly three dimensional and creates an immersive experience where the listener actually feels like she is physically in the scene that is taking place.
The Verge video takes you on a walk through Times Square, New York, and you can hear people bustling and talking past your left and right.
It also takes you to a virtual barbershop, where you can hear the barber snipping your hair behind you and on the sides. The feeling is oddly creepy when you turn around to see no one there.
Fascinated by the video, I was surprised to find out that binaural audio is actually a century old technology dating back to the late 1800’s. It’s recent hype however is largely due to its needed role in creating the ultimate immersive experience during the virtual reality battles (Facebook’s Oculus VR, Samsung’s Gear VR, Microsoft’s HoloLens).
At antedote, we thrive on leveraging technology to uncover new insights and drive innovation for our clients. As virtual reality becomes even more refined and more realistic, with moves to incorporate 3d audio, researchers can look forward to leveraging the technology to create truly immersive experiences for subjects in conceptual scenarios, without spending money or time creating physical prototypes.
So sit back, put on your headphones, and enjoy the video (above).
You will be amazed by how much you can trick your brain to feel like you are in a place that you are not.
antedote is a strategic insights and innovation consultancy based in San Francisco, and we have helped many of the world’s leading brands like Pepsico and Unilever to garner deeper insights about their consumers and identify opportunities to grow their brands.
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