Posts Tagged amazon

Smart Mirrors Transform Retail

neimanmarcus smart mirrorNeiman Marcus MemoryMirror

Many retailers are experimenting with different ways to engage their customers in their brick and mortar stores, by integrating the advantages provided by online shopping (Amazon) with the advantages of the physical shopping experience.

This year, we’ve seen a variety of high-tech smart mirrors pop up in certain flagship stores. Here are a few examples of how clothing retailers have been using these interactive mirrors to enhance the shopping experience for their customers:

Neiman Marcus,  San Francisco

Neiman Marcus’s MemoryMirror attempts to shortcut the long process of trying and retrying on clothes. The MemoryMirror shows you a 360-degree view of yourself with the outfit on and allows you to compare outfits side-by-side.  You can also snap photos of you to share with your friends on Facebook to ask for their opinion before you make your purchase.

Lululemon, New York

Lululemon’s mirror acts more like a digital community board that encourages their customers to engage with their community.  The mirror has 5 options: “see community events” (where you can see different exercise classes, film screenings, and community discussions surrounding healthy living in the area), “find places to sweat” (where you can see a list of yoga, pilates, and other fitness classes to attend), “plan your run” (where you can see and view description of nearby running routes), and “view our favorites” (the favorite go to places of Lululemon customers in the area).

Ralph Lauren, New York

Ralph Lauren’s mirror is located in the fitting room itself to transform the frustrating dressing room experience. Shoppers can interact with the mirror to change the lighting in their fitting room and can select a different sizes or colors of their outfit, which an employee will immediately get for you. The mirror also recommends other items that would go with what you’re trying on.  And if you don’t want to buy something that day, you can send the info of the item to your mobile phone.

We look forward to seeing the impact on sales these smart mirrors will have and seeing how retailers will continue to innovate the in-store shopping experience.

Lululemon Smart MirrorLululemon Digital Community Board

RalphLauren Smart MirrorRalph Lauren Smart Mirror

Amazon Dash – What does the one-click mindset mean for your brand?

Amazon is reinventing the shopping experience again with the Amazon Dash.

If you haven’t heard, Amazon Dashes are tangible $5 buttons (for Prime members) that you can stick anywhere, and when pressed, the buttons will automatically order and ship a single specific product to you.

Stick a Tide detergent button next to your washing machine. Or a Charmin button next to your toilet. When you’re running low, you no longer need drive out to the grocery store or even take out your phone to make a purchase, but just press the button without a second thought.

This is Amazon’s innovative approach to leveraging the internet of things to simplify the shopping experience, to bring the digital one click ordering to the physical world, and to create mindless habits that keep customers loyal to them.

It has become apparent that Amazon Dash, along with the slew of “do-it-now” apps from Uber to Instacart, is completely changing consumers’ expectations for their companies.

No matter what industry you are in or what service you offer, consumers will more than ever expect an instant and frictionless experience, much like the one-click apps they use on their phones.

Ease of use and convenience is no longer a ‘good thing to have’ but a ‘must have’. And you must deliver beyond that to keep your customer – for they are less patient and more ready than ever to go to another website or another app that is faster and more intuitive.

So how well do you know your consumers’ journey and the pain points they are experiencing?

Do you know when they use your product differently than intended? Do you know all the pain points that your consumers’ experience when they interact with your brand?

Where can you remove friction? Can you reduce 2 steps into just 1? Is there a point where the consumer would have to exert themselves to make a decision? How can you make the interaction more ‘mind-less’? How can your brand deliver something delightful that your customer did not expect?

By delving into your consumers’ journey, you can innovate your product or brand to meet the expectations of their “once-click” mindset.

Amazon’s Newest Rival: Jet

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It seems like there is finally a competitor for Amazon. Introducing Jet.com.Unlike Amazon, you have to be a member to use the service which is $50 a year (similar to the Costco or Sam’s Club model).  The membership comes with a few caveats – in order to get free shipping you will need to spend up to $35, which could be a deal breaker for certain people.  It will also take 1-5 days to ship the order, and they don’t ship to Alaska.However, Jet.com promises that they will offer the cheapest price on the internet, about 10%-15% cheaper than other retailers. Boomerang Commerce crunched the numbers of the top 100 most popular products across categories and found that Jet.com was cheaper 81% of the time.  However, according to some users, given the membership fee they must pay, many products they’ve wanted don’t have the lowest price as promised, but are comparable to Costco and Amazon. Another feature of Jet.com is the ability to unlock “smart card” savings on other items based on the “smart items” you add to your shopping cart.

It’s hard to tell now if people will choose to shop at Jet.com over Amazon.   Jet.com could have an advantage if they strengthen their support from retailers who are unhappy with Amazon’s revenue sharing and allow users to purchase items that you can’t find on Amazon.

We are excited to see how the battle between the discount online retailers pans out. This isn’t Jet.com CEO and co-founder Marc Lore’s first battle with the e-commerce giant, having already sold his successful e-commerce business, Quidsi, to Amazon in 2010 for $550 million after years of competing.

With Lore’s track record, will Jet.com beat out the e-commerce giant?

Tempted to see what the hype is about, and if Jet is best for you? For a free 12 month membership with Jet after your first purchase, use this deal, total your regular purchases, and compare them to your total on Amazon.