Recently Instagram launched 15-second autoplay video advertisements on their platform. Although Instagram’s CEO Kevin Systrom has been known to be very hands on with their brands when they first launched static image advertisements last year, there are still complaints among users that the brand ads are not attractive and simply don’t fit the beautiful feeds. There is also uncertainty among users if the video function even really belongs on the platform.
Launching idea after idea, advertisement after advertisement, may not be the best way for these tech companies to thrive, as their followers begin to grow more irritated. Tech companies have to start exploring new ways to remain relevant and profitable in the rapidly changing landscape. The time is now to truly understand user’s needs and to ascertain deep human insights to find the golden opportunities to grow the business and brand.