Podo: In-the-Moment Capturing for Research

insights camera

Good-bye selfie stick!

Podo, the world’s first ‘stick and shoot’ app-controlled camera was released on Kickstarter, garnering much media attention from the likes of Tech Crunch, PSFK, GigaOm, and The New Web.

Podo is compact enough to slip into your pocket, and allows you take instant photos, videos, time lapses and double exposures by just sticking the small device on to any solid surface (wood, glass, cement, etc.) and then using the free app to snap (see the video below). Its popularity and need is evident by the campaign reaching its goal of $50,000 in just 16 hours.

Podo has already garnered several awards including “Top Startup” at the Plug and Play Accelerator and a “Global Brains Award” at the Global Brains Summit, but [President] Eddie Lee most looks forward to seeing how people use Podo. “I’m really curious to see what other people come up with, when cameras aren’t limited by the reach of our arms,” he says. “I think this will allow people to be creative and spontaneous.” – PSFK

In research, self-recording by consumers is usually limited to at-home environment where they can self- record using their laptop camera or to usually blurry, unusable footage with their mobile phone camera that can only capture as far as their arm goes.

Now with the availability of the Podo, researchers can expand the scenarios from which they can retrieve photos and footage from consumers. As we move as an industry towards real-time research, simple devices like Podo that encourage living in and capturing the moment will be tapped by researchers as a quick and easy tool to analyze human behavior in its entire context.

We are also excited to see what other creative uses other industries will make from the Podo.

Support Eddie Lee’s Kickstarter campaign here.

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