Our Blog

Design Museum Tokyo

21_21 Design Sight, Tokyo

Recently some of the Antedote team were out and about conducting ethnographic research in Tokyo. One of our favorite cities to visit, Tokyo is a fantastic place to immerse yourself in new design and innovation inspiration. At Antedote we believe in making the most of the travel we do to inspire our clients on existing […]
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madecasse chocolate

Cool Stuff I have seen and other innovations: Madécasse Chocolate

Picking up my cup of Joe this morning, a stack of postcards and a little basket of chocolates caught my attention – Madécasse a range of chocolates made in Madagascar – offering the benefit of being 4 times as impactful as fair trade cocoa. Seeing these chocolates reminded me of a conversation I had had with a client […]
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Innovation in print media

When is a print ad more than a print ad? When it’s the start of a revolution. A friend sent me this advertisement that some clever folks at Ogilvy have created for Volkswagen. It’s a fantastic example of an advert actually being the thing that it is selling in a very clever and impactful way. […]
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Digital Innovation

It has been a busy start to the year here at Antedote, we have been out delivering innovation and insight projects across the US, Europe and Asia so the blog has taken a bit of a back seat. However with a week back in the office before I am off on a month long research […]
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Antedote in the press

Over the last couple of weeks antedote has been featured in the press a number of times. In addition to the Admap article, we have also featured as one of the most popular news items of the week on MrWeb and our very own Dr Nick Anderson was prominently featured in Research Live (the online magazine […]
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Cool stuff I have seen and other innovations: Self Driving Google Car

As a child growing up watching The Jetsons I looked forward to the day when I could strap on a jetpack to get around town or use my flying car to commute to and from work. You can imagine my disappointment when none of these things became my reality and I was forced to accept […]
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Moleskine Detour

I have been a big fan of Moleskine notebooks for many years, there is something about a blank page in this books that encourages you to doodle and to create ideas. Many of the innovative products and services that I have created over the years have started life in the pages of a Moleskine notebook. […]
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Admap: Books that influenced me

Admap is featuring Adam French and Antedote in the October 2012 issue of the magazine in a feature called “Books that influenced me”. This a monthly feature that highlights industry leaders and the books that influenced them over their careers.  If you have an Admap subscription you can login here to view the article or […]
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Sherlock BBC

The Lazy Person’s Guide to Being More Insightful (or things you can do to get better at doing consumer insight work without really trying).

Lesson 1 – Watch some TV. Ok, don’t just watch any TV, no Real Desperate Vampire Housewives of Bad Girl County. Watch a good crime series with strong lead characters (there are loads of them, seriously, take your pick). A rookie mistake when it comes to doing insight work is to approach it as if […]
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