Our Blog

From the Antedote Library: Top 6 Books for Psychology Lovers

Do you love diving deep into the psychology of human personality, behavior, and decisions? How do people arrive at certain decisions? What is the science behind our own thought processes? Here is a list of the top 6 books from the Antedote library for the psychology lovers in your life: How to be Alone by […]
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Researcher & Innovator: Gift Guide 2014

Gift-giving season is upon us! Whether you are looking for fun stocking stuffers or splurging on something special, here is this year’s wish list for the researchers and innovators in your life. Psychoanalytical Pencil Set Write and chew on these words to tap into the consumer mind. Disruptus A fun game to exercise your lateral […]
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Antedote Wins Best Innovation – MRS Awards 2014

We are delighted to take home the 2014 MRS Award for Best Innovation for discovering fresh insight in a crowded marketplace. MRS (Market Research Society) is the world’s leading research association and its annual awards recognizes leaders in the industry and the power of research to inspire change and deliver results. Congratulations to all the winners and […]
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Twelve Tools for a Productive Holiday Season

There are a lot of tools and apps in the marketplace that are deemed to help us be quicker and more efficient. Being huge proponents of not only innovating in our clients’ projects, but also innovating the way we work and run our own business, we have curated a list of some of our tools that […]
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From the Antedote Library: Top 14 Books for Inspiration

The holiday season is upon us, and what better time then now to cozy up to a warm fireplace with a good book. Here are our top 14 fireplace reads from the Antedote library that have inspired us and our work. Books for Inspiration How to Get Ideas by Jack Foster Easy, fun read with […]
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Bubble Gum Broccoli? McDonald’s Food Innovation Fail

As McDonald’s faces pressure to revive their sales as they lose their consumers to healthier fast-casual options like Chipotle, who promotes organic and local sourcing, they are moving on multiple fronts to stay relevant, and ultimately thrive in an increasingly health-conscious world. “Bubble Gum Flavored Broccoli” is one thing that McDonald’s has discovered not to […]
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What your acquired tastes can teach you about the product experience

When I was younger, my dad always encouraged me to try new food and to be open to the unusual and unfamiliar. I remember when I was 6, my dad sliced open this potent prickly yellow fruit from China Town that had the dining room smelling like old gym socks. I remember trying not to […]
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The end of shampoo?

Fast Company recently wrote an article that raised a provocative question – is it the end of shampoo? In the article, they highlight a growing movement towards not shampooing on a daily basis, which is fueled by the belief that washing your hair will lead to more oil production, since you’re removing the sebum. Having […]
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What can China’s impressive beer growth teach U.S. breweries about innovation?

So which country drinks the most beer in the world? In terms of per person consumption, European countries predictably dominate the top 10 (USA is #13). However, in terms of volume, China has been at the top of the list since 2002, with it’s citizens drinking more than 450 million hectoliters of beer each year, […]
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Phil Jaber

12 Things we learned from the CEO of Philz Coffee about running a business

At antedote we value learning from other people and discussing ideas and different philosophies in order to move forward and become smarter about how we work. While our core business tenants are unchanging, in practice we’re constantly “feeding forward” and looking for new ways to innovate on ourselves—this could be anything from regrouping midway through […]
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Insight from the Internet of Things

Inference is a key insight skill – looking for patterns in raw primary data to seek new meanings and contexts for understanding. Wearables, nearables and the Internet of Things bring us new universes of fantastic primary data. Compelling user benefits can be obtained by applying layers of inference on to this primary data. Pattern Recognition […]
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40 Days of Dating

They say it takes 40 days to change a habit. And that’s just what two friends attempt to do when they agree to date each other for 40 days. As a qualitative researcher, I’m always looking to uncover the most meaningful insights – and there are plenty of insightful nuggets you can take away from […]
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Pizza Hut Innovation: The “Subconscious Menu”

Pizza Hut’s Menu Innovation It’s always fun to see new technology being used in new and unexpected places. One fascinating area where the latest eye-tracking technology is being experimented with is at the pizza joint.  Pizza Hut recently joined Swedish Company Tobii Technology in launching a new menu innovation called the “Subconscious Menu”. The technology syncs […]
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Tech and Fashion Innovation

Wearables have been getting a lot of attention lately – from the Google Glass to Apple Watch to Jawbone and FitBit. Intel will soon be joining these brands in offering a wearable bracelet. While the actual functionalities have yet to be disclosed, Intel has partnered with the luxe boutique, Opening Ceremony, which is known for […]
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The Evolution of a New Medium – Virtual Reality and Advanced Tactile Feedback

Recently, I had the pleasure of attending Virtual Reality Night hosted by transmediasf + Game Dev Art & Tech SF at WeWork. It was a great event with two fantastic speakers from the space – Karl Krantz, founder of Silicon Valley Virtual Reality (SVVR) and Elizabeth Ruscitto, Director of Developer Program and Partnerships at Leap […]
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Amazon Echo – Helpful Personal Assistant or Always-On Salesperson?

Amazon recently announced the release of their latest innovation, Amazon Echo, which moves the online retailer/content provider into the ambient computing space. This new “Siri-in-a-can” is a hybrid blue tooth speaker with voice recognition that awaits a specific keyword to roll into action. According to Amazon’s demo video, the always-on Echo can react to everyday […]
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Instagram Launches Autoplay Video Advertisements

Recently Instagram launched 15-second autoplay video advertisements on their platform. Although Instagram’s CEO Kevin Systrom has been known to be very hands on with their brands when they first launched static image advertisements last year, there are still complaints among users that the brand ads are not attractive and simply don’t fit the beautiful feeds. […]
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World Series Champions!

It’s a rainy day in San Francisco, but water is not stopping die hard Giants fans from standing knee deep in puddles to celebrate at the Victory parade today! Thankfully our headquarters overlooks Market street, so the Antedote team gathered by the window to witness the wild festivities happening below. Peering down, we see hundreds of orange […]
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Mind Control is now a reality

Mind control is now a reality.  Forget voice commands and eye gestures, now there’s a way to change the channel of your TV, answer a call, or turn off the lights simply through brain commands.  Philips, Accenture, and Emotiv Insight Brainware have partnered to create software that easily lets you control the various devices in […]
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Using pet hacks for inspiration

The world of petcare for dogs is full of hacks. This is largely due to the changing role of dogs in families and a growing understanding of the mental and emotional life of dogs. Today, 81% of people consider their dogs to be true family members, equal in status to children. Recent research even suggests […]
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Lessons in innovation from the movie Interstellar

It’s always fun to review the greatest movie moments of the year.   I’m sure you’ve seen one of the many movie mashups for 2014. One of my favourite movies this year was Interstellar. I went into the theatre without reading any previews or spoilers, and left the cinema a little mind blown by the creativity, […]
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What Insights Do Kids’ Drawings Reveal?

Surveys, questionnaires, polls and other forms of self-report are popular ways of gathering data for numerous reasons. They are a cost-effective, fast, and easy to distribute to large samples. However, there are many dangers in relying only on self-reporting data. Respondents can both consciously and unconsciously be less than honest in order to uphold an […]
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Emoji Insights – Understanding the new digital language of your consumers

A recent New York Magazine article, “Smile You’re Speaking Emoji- The Rapid Evolution of a Worldess Tongue” explored the recent emergence and wide spread adoption of the emoji. Unless you’ve been living under a rock, you have seen or used “Face with Tears of Joy” and  “Smiling Face With Heart-Shaped Eyes”, two of over 250 […]
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Debunking Nutrition Myths

Last week our workplace hosted Nutritionist Carla Hernandez from Wise Roots Nutrition to give a talk on debunking five common nutrition myths. In a category full of myths, fads, and trends, I was curious to learn something new from her about nutrition, and as a researcher I was just a bit curious to see how […]
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Sensor Innovation: All it Takes is a Little Sweat

At Antedote, we thrive on tapping into the newest technology to uncover new insights and drive innovation for our clients. It’s in our DNA, and most definitely in our blood. Beginning with our first mover and proprietary digital ethnography platform to maximizing knowledge from existing data on apps or devices, we’re all about diving deep […]
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The value in being ‘anonymous’, and why it matters to brands.

I just read a friend’s Facebook post, where he momentarily lost access to his account, and for 15 minutes, was panicking that the last 10 years of life would ‘disappear’; all the photos, status posts, comments, and ‘friends’ he had accumulated – gone.  After all, that vacation didn’t happen until the photos are posted.  You […]
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The 5 Mindsets of Makers

We met with Parker in her Oakland home. She welcomed us as friends and took us to the second floor of her home to chat. We met her cat and sat down in a dining room with an unusual feature —a small refrigerator of raw hair care products buzzing in the corner. The wall was […]
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Apple Pay: The iVolution of Mobile Payments

Apple Pay, Apple’s fun new incentive to upgrade your iPhone, launched last week. Though at antedote we are a pro-Apple office, I am the last (and proud!) Android holdout, so I decided to do a little personal research to better understand the beauty of this new NFC payment feature. My two biggest research questions were: […]
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MRS Awards 2014

We are thrilled to be shortlisted for Best Innovation and Best New Agency for the MRS Awards 2014. The MRS Awards celebrate research’s ability to drive innovation, inspire change, and deliver results.  Antedote is the only North American agency to have been selected for these awards. A huge thank you to our clients & supporters, […]
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Making existing assets work harder for you in household care

When it comes to nurturing consumer connection for your household care brand, New Product Development can create big waves; however, it can also involve big investment. How do you leverage the brilliant assets you already have, for quicker, more accessible opportunities to connect with consumers? You can make your assets work harder for you to […]
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