Our Blog

LEVIT8: The Portable Standing Desk

As people are becoming more aware of the harmful health effects of sitting too long at work, people are looking for alternative solutions and one popular one is the standing desk. Standing desks however are expensive, costing from $600 to $100 and taking up a lot of space in the office and at home. In […]
Read More

Amazon Dash – What does the one-click mindset mean for your brand?

Amazon is reinventing the shopping experience again with the Amazon Dash. If you haven’t heard, Amazon Dashes are tangible $5 buttons (for Prime members) that you can stick anywhere, and when pressed, the buttons will automatically order and ship a single specific product to you. Stick a Tide detergent button next to your washing machine. […]
Read More

NGMR Disruptive Innovator Award 2015: Finalist

We are thrilled that Antedote has been selected as one of the finalists for the NGMR (Next Gen Market Research) Disruptive Innovator Award. Our latest tech tools Idea Accelerator and Social Data Mapping have been shortlisted under Innovative Research Deployment and our very own Anne Lacey has been shortlisted under Individual Achievement. The NGMR Award recognizes companies […]
Read More

Harnessing immediacy for a better future

Money is continually the number 1 reported stressor in the lives of Americans according to the American Psychological Association, and yet financial planning is often set aside in favor of ‘want it now’ pursuits such as trendy restaurants and weekend getaways. It feels like there is never enough, what you have tends to evaporate to […]
Read More

9 Tips When Approaching Sensitive Research Topics

Let’s talk about personal hygiene. Or sex? How about death and illness? Researchers know too well that not all topics are easy to talk about, and there are certain topics of conversation that people will naturally shy away from because they are deemed too personal, stressful, sacred, or deal with a fear of stigmatization. In […]
Read More

Target’s Smart Home

Smart devices are everywhere you look. You can get anything from the well-known Nest thermostat and Sonos speakers to the Philips Smart Light Bulb, Mr. Coffee WeMo Enabled Smart Coffeemaker, and Parrot plant waterer. And although we see and hear about these smart products everywhere, it’s easy to be overwhelmed and intimidated to actually use […]
Read More

Introducing Idea Accelerator

To sign up for a demo of the Idea Accelerator, click below: We know that exploring and testing ideas and concepts globally can be time consuming and expensive. That’s why, we created Idea Accelerator, an online platform that allows us to explore and iterate concepts, packaging designs and communications with consumers globally and in real […]
Read More

Proud to be part of the GRIT Top 50 Most Innovative Market Research Companies

Since 2010, GRIT has tracked which firms are perceived as the most innovative within the global market research industry. This year, we are excited to debut on the 2015 Top 50 List of Most Innovative Companies in Market Research. Next to the top 50, the GRIT report also digs deep into what top factors influence […]
Read More

What Researchers Can Learn from BBC’s The Fall

I’ve just started watching season one of BBC’s The Fall on Netflix, and I’m obsessed. No, it’s not just because of the beautiful Jamie Dornan and Gillian Anderson – this show is intelligently written and gorgeously filmed in a way that immediately sucks you into the psychological thriller storyline. The plot follows a serial killer […]
Read More

3 lessons marketers can learn from tech’s open source movement

Open source practices may seem counter-intuitive at first glance. Why would you offer universal access to your product’s design or blueprint for others to build and improve upon? In Silicon Valley, these open source practices are well established in software development with heavy hitters like Google, Microsoft, Netflix and Amazon having released millions of lines […]
Read More

Innovative Color Changing Skirt

It’s always fun to scroll through Kickstarter to see new interesting products people are creating, and seeing the interest in them by viewing the number of pledges committed. Crowdsourcing pledge platforms like Kickstarter and Indiegogo are ripe with new innovations and ideas that expand the imagination. One recent innovation that caught my eye was this […]
Read More

3 Lessons on Innovation from The Martian

Everyone is talking about the latest sci-fi thriller, The Martian, which stars Matt Damon (Interstellar, The Departed), is directed by Ridley Scott (Gladiator, Black Hawk Down) and is adapted from Andy Weir’s novel about Mark Watney, a marooned astronaut who uses all his wit and ingenuity to survive on the inhospitable Mars. The sci-fi movie is being […]
Read More

3 Tips on Making Better Companies and Better Products from Google X Co-Founder

Recently, I went with friends to attend an intimate event hosted by Tom Chi, the co-founder of Google X (the not so secret Google lab that brought you Google Glass, the self-driving car, and Project Loon) and now FactoryX. What is FactoryX you ask? “For all the innovation in the valley, one thing we’ve never […]
Read More

Key Insights in 15 Minutes

I recently paid full price for an app for the first time. Yes, I know, shocking. I couldn’t actually believe it myself. It is so unbelievably rare that I find an app that adds enough value to my life that I will pay for it. Even apps that truly do add value, don’t seem worth […]
Read More

Amazon’s Newest Rival: Jet

It seems like there is finally a competitor for Amazon. Introducing Jet.com.Unlike Amazon, you have to be a member to use the service which is $50 a year (similar to the Costco or Sam’s Club model).  The membership comes with a few caveats – in order to get free shipping you will need to spend […]
Read More

Innovating for a New Breed of Business Travellers – Part 2

In our previous blog post, we looked at three ways companies are innovating to capture the hearts and budgets of a new generation of business travelers. This week, we’ll take a look at two more ways the industry is getting a refresh in the last part of our 2 part blog series. Image Credit: Hotel […]
Read More

Uber is 5!

Wow! Uber is 5 year old. It has become such a regular part of my everyday that it’s hard to imagine life without it. There was a lot of coverage about the celebrations that took place for their 5th birthday but the thing that really stood out was reading Uber CEO Travis Kalanick’s vision for the future. What’s […]
Read More

4 ways Dear Kate is changing the outdated conversation around “feminine needs”

Many brand approach women’s needs on a problem solution basis, with communications revolving around embarrassing “issues” that need to be fixed. Tampon commercials glamorize periods, pads and tampons come in muted pink and purple boxes with cryptic cursive writing, and Victoria’s Secret advertises products using the least common body type. Enter, Dear Kate. If you […]
Read More

The Paniq Room: Experimentation is the key out

Recently, my team found ourselves with only one hour to escape a psychotic serial killer’s apartment before he came home from the bar. Thankfully… it wasn’t real life. Some of us actually went on a team outing to Paniq Room – a live escape game where people are locked in a room to decipher hidden clues to […]
Read More

MRMW Awards 2015: Best New Technology Finalist

We are thrilled to announce that Antedote has been shortlisted as a MRMW Award Nominee 2015 in the category: Best New Technology. We look forward to joining the other nominees at the 2015 MRMW Award Dinner in New York on May 20th  for the final results! To learn about antedote’s new platform, Idea Accelerator, that allows you to […]
Read More

When did you last innovate your innovation approach?

The old adage, ‘Standing still is the fastest way of going backwards’, feels more true than ever: whether it’s daily Facebook visits passing the 1 billion mark, 24/7 news across your devices, Google’s driverless cars or the Internet of Things… the world we live in is changing rapidly and often unpredictably.  In line with this, […]
Read More

Top Innovative Business Ideas from Fashion & Beauty

The fashion and beauty industry has evolved over the years. And with the emergence of new technologies – such as 3D printing and sensors – many companies, from the big time-old players to newer startups, are disrupting the way they conduct business and build their products to drive their industry forward. Springwise recently released their […]
Read More

The Future of Fast Food is Serverless

There has been much hype around Eatsa, the newly opened futuristic restaurant in San Francisco’s Financial District (FiDi), having appeared on major outlets like TechCrunch, Fast Company, NPR, TIME, and NYT. So of course I had to go eat there myself. When I walked into Eatsa during my work lunch, I saw no cashiers, but […]
Read More

Export Your Memory to the Cloud – Courtesy of Google

When I saw what Google was up to, my mouth dropped at how fascinatingly creepy life was headed. Google recently filed a patent for glasses that would record and index your real life experiences, export them to the cloud, and allow you to search them later. Yes, you could ask questions like “What movies did […]
Read More

UK’s Favorite Crisps

It has been a great few weeks in England!  I love seeing and buying my favorite snack brands that I can’t buy in the US, and was also very excited to see our UK work on Walkers on the shelves as well.
Read More

Innovating for a New Breed of Business Travellers – Part 1

Image Credit: Starlab Tumblr [first of 2 part blog series] Part of the perks and woes of my job as a consultant is the frequent travel. It’s the easiest conversation starter that sparks passionate debate with the people I meet. While it definitely helps rack up the loyalty points and has it’s adventurous allure, the […]
Read More

The Problem with Tautophrases

This morning, my sister and I had a short chat about Dexter’s motivations as a serial killer (typical 9am topic in our family, apparently). The whole conversation was quickly shut down when I said, “You know, he just likes killing people and stuff. You do you, Dexter”. Immediately after I said it, it bothered me […]
Read More

3 innovation principles we can learn from on-demand expert app Fountain

Have you ever found yourself Googling for answers to fix things on your own, or browsing page after page of answers on Quora, only to end up feeling frustrated by the overwhelming amount of (sometimes conflicting and irrelevant) information? Imagine what you could do if you had live video access to the best experts instantly. […]
Read More

Cards Against Innovation: What the world’s most offensive party game does right

Your users know your product better than you do. Are you accessing and extracting that insight to make your product better? It takes a lot of confidence to put your idea out there, and let your users run with it. That is why I love Cards Against Humanity (CAH). (If you don’t know the game…catch […]
Read More

A sweet scoop on innovation

As a child, I wasn’t allowed to eat ice cream until I was six because I had a history of asthma, and ice cream was on the no-no food list. I am convinced this had a direct impact on my now slightly obsessive relationship with ice cream. When I moved to SF last year, I […]
Read More