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Optimal customer experience, without intrusiveness

Never before have we had access to personal data as we do today. Finding the fine line between considerate and intrusive customization is hard to establish, but not impossible. Finding the right balance will ensure an optimal customer experience.    Being single can be lonely; at least it is for many people. Seeing your friends […]
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One tech trend to rule them all

I was going to write one of those “Top 10 tech trends for 2017” articles but you soon realise that they are all underpinned by one fundamental trend – the ever accelerating rise of artificial intelligence (AI). As humans we generally abhor complexity. We want things to be easy, simple and straightforward. We want to […]
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Ready for Takeoff: Three trends for riding the wave with travelers of the future

It feels like everyone is constantly on vacation – and filling up our Snapchat, Instagram and Facebook feeds with the minute details of their flight paths, what they are eating, and the amazing adventures they are enjoying. Taking ‘bragcations’ have become so ubiquitous that you are probably starting to wonder how people in your network […]
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Drinkable Aromas

Kille Enna, a renowned Danish chef, has developed an innovative line of 7 aromas that you can spray into your glass of water, from “Green Cardamom/Lavender Flowers” to “Liquorice Root from Uzbekistan”. Enna talks about her inspiration to create a scent you can taste in her interview with Munchies: One day, while I was cleaning […]
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How to make your idea stick

With every company trying to be its own content machine after the rise of the internet and social media, we are inundated with more information than before. So how can your message stand out from all the white noise? The Heath brothers wrote Made to Stick: Why Some Ideas Survive While Others Die, a popular book […]
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7 Tips to Be a More Empathetic Researcher

We know that empathy is important in building good relationships with our family and friends. However, empathy is also crucial in our professional lives and business success.  Empathy allows us to be more insightful researchers.  It allows us to see experiences in our consumers’ shoes and to create better products for them. Here are 7 tips for […]
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May 2016 surprise you with new perspectives

As the holiday season is upon us, we find ourselves reflecting on the past year and those who have helped to shape our business. It’s been quite a year for us all! We hope that 2015 has been just as memorable for you, your colleagues and your loved ones. May 2016 surprises you with new perspectives! […]
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Surprise Santa Grams!

The winter season can sometimes be stressful with everyone meeting deadlines and wrapping up projects before taking off for the holidays. So delightful surprises are always welcomed! Today we received a singing Santa Gram of Silver Bells at the SF office by our own Ernie & Ryan! Thank you WeWork for spreading the holiday cheer!
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The Future of Food with Tyler Florence: 3 Innovation Implications

I recently had the opportunity to attend the Future of Food—a salon hosted by Restauranteur Tyler Florence, and part of the great Inforum Series put on by the San Francisco Commonwealth Club It was a great salon session, that brought together the likes of: Megan Miller, Co-Founder, Bitty Foods (alternative protein sources) Adam Zbar, CEO, Sun […]
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LEVIT8: The Portable Standing Desk

As people are becoming more aware of the harmful health effects of sitting too long at work, people are looking for alternative solutions and one popular one is the standing desk. Standing desks however are expensive, costing from $600 to $100 and taking up a lot of space in the office and at home. In […]
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Can emoji innovation progress society?

While text messaging has revolutionized interpersonal communication over the past two decades, it also reduces capacity to gauge nuance and subtlety, in the same way face-to-face interaction, telephonic or even long-form correspondence allows.   Facial expressions, tone and pitch assist our understanding and appreciation of meaning when conversing. Texting – while convenient – can remove […]
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Why adults should just press pause and play

The word ‘play’ has an interesting connotation these days. While it generally means to take part in something, we more often associate it with children and fun or a time where we are less serious. When we are young, play is seen as necessary for development, growth, socializing and for fostering creativity, yet the idea […]
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Smart collar to translate dogs’ thoughts

Ever wondered what your dog is saying? Well it looks like communicating with your dog will no longer be isolated to scenes from the movies. Fetch is creating the appropriately named “What’sYapp” – a smart collar and messaging app that tells dog owners what their pet is thinking based on their sounds, movements, and activities. Fetch hopes […]
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Does texture impact taste? Nendo Chocolate Explores.

Japanese Design House Nendo created the innovative chocolatetexture last year, which was a collection of nine different types of chocolate made in various shapes and textures- from smooth and rough exteriors to hollow interiors. The idea they were exploring was how shape and texture impact taste. “…there are many factors that determine the taste of […]
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Levi & Intel Track Shopping Behavior

Intel and Levi have recently partnered to track your every movement when you shop for your next pair of jeans. Levi’s jeans have RFID tags that transfer data to the Intel IOT platform, mapping the journey of every single jean in the store. The platform can reveal when items are sold out and when they […]
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The Empathy Machine

What if you could put on a headset that allows you to feel exactly what someone else feels? Verge publishes fictional stories bi-weekly – not to be confused with their news- and one especially caught my eye. It is called “The Empathy Machine“. The author describes his fictional experience at CES trying out the PathoGlyph […]
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7 Tips to Humanize Digital Ethnography

Digital ethnography platforms allow you to interact with many consumers at scale by connecting with them via their computer and/or mobile phone. The tool is adaptable, allowing you to observe consumers in their own environment as well as converse and interact with them 24/7, both inside and outside the home. However, when using these tools, […]
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Future of Footwear

People love their shoes. From sneaker heads who collect their vintage LeBron, Kobes, and Jordans to ladies who add to their collection of red bottoms and the like, rivaling perhaps even the notorious Imelda Marcos, people have obsessed over footwear. We’ve seen Nike ID allow their shoppers to even customize their own unique shoe, choosing the color design […]
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Can technology help people cope with death?

We’ve seen great movements towards designing new tools and technology to improve aging and the end of life experience for the generation of baby boomers­­; But how can technology and design aid those who are left behind after their loved one has already passed? After the recent passing of my grandmother and uncle, I’ve observed […]
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Innovative Color Changing Skirt

It’s always fun to scroll through Kickstarter to see new interesting products people are creating, and seeing the interest in them by viewing the number of pledges committed. Crowdsourcing pledge platforms like Kickstarter and Indiegogo are ripe with new innovations and ideas that expand the imagination. One recent innovation that caught my eye was this […]
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Antedote shortlisted for 2017 MRMW Award for the Best Use of Mobile Technology

This is the third consecutive year that Antedote has been nominated for an MRMW Award, this time in the category of Best Use of Mobile Technology. Antedote is the only agency in the history of the awards to have been nominated for an award three years in a row. The MRMW Awards are a showcase […]
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The Value of Kindness

In these turbulent and uncertain times, a little kindness goes a long way to creating brand value. For disenchanted and disenfranchised millennials, and those who share millennial values, an act of kindness has never been more gratefully received. If brands want to create empathy and connection they would do well by looking at how they […]
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Pour Over Coffee You Brew In The Bag!

This Trader Joe’s new pour over coffee that you can brew straight in the bag caught our eye! This fun, innovative, and reusable packaging design is great for when you want coffee on the go (camping, etc.). The company behind the clever packaging concept is Grower’s Cup who provide tea, coffee, and specialty kits (like […]
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Hooked: How to Build Habit-Forming Products

How do you get consumers hooked on your product? Creating consumer habits drives higher customer lifetime value, allows for flexibility for companies to increase prices, and supercharges growth. Nir Eyal, writer for TechCrunch, Forbes, Psychology Today, recently authored the book Hooked: How to Build Habit-Forming Products. Hook is an experience design to connect the user’s […]
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A Videogame Like No Other

A new videogame has garnered the attention of The Wall Street Journal, Forbes, NPR, Wired, BBC, and the like. However this videogame defies all pre-existing genres, being far different from the Smash Brothers, Call of Duty, and League of Legends of the world. The videogame called That Dragon, Cancer was created by and based after married couple […]
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Toki Pona for Deeper Insights

I recently came upon the world’s smallest language, which only has 123 words and 14 letters. It is called Toki Pona. Toki Pona (which draws roots from a mix of English, Finnish, Georgian, Dutch, Coratian, Chinese) was created by linguist Sonja Lang in an attempt to express maximal meaning with minimal complexity. With only 123 […]
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8 Movies All Insight Managers Would Appreciate

The holiday season is upon us! And with the colder weather, it is becoming the perfect time for cozying up on the couch and watching some great movies. We did a poll across our offices, and here is a collection of Antedote’s favorite movies that we think all insight managers and researchers would appreciate. What […]
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9 Tips When Doing Research with Kids

Many people doubt the accuracy of children research, but fail to recognize that adults can also be subject to social desirability, persona bias, and a range of other issues that can distort their response.  But like all good insight work, it is the design of the methodology and the skill of the researcher that can […]
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Smart Mirrors Transform Retail

Neiman Marcus MemoryMirror Many retailers are experimenting with different ways to engage their customers in their brick and mortar stores, by integrating the advantages provided by online shopping (Amazon) with the advantages of the physical shopping experience. This year, we’ve seen a variety of high-tech smart mirrors pop up in certain flagship stores. Here are […]
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When did you last innovate your innovation approach?

The old adage, ‘Standing still is the fastest way of going backwards’, feels more true than ever: whether it’s daily Facebook visits passing the 1 billion mark, 24/7 news across your devices, Google’s driverless cars or the Internet of Things… the world we live in is changing rapidly and often unpredictably.  In line with this, […]
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