The Next Generation Post-It: Magnetic


We’ve been on the Moon, so why can’t we have some ideal paper, instead of using these awful stuff to stick them? — Tesla Amazing

At work we have a love/hate relationship with post-its. These accidental inventions by Dr. Spencer Silver, completely decorate all our walls and glass windows in the office. As satisfying as it is to use the multitudes of colors to organize our thoughts and emerging concepts, it is always painful to try to re-organize and re-stick the post-its when they inevitably start peeling off the walls. You’ve been there.  The rapid ideas are churning out from the conversations, and the facilitator is struggling to tape or tack on the falling post-its or attempt to locate new surfaces to continue the brainstorming.

And it is cause to wonder, why hasn’t someone invented a better tool for these work collaborations?

Enter Magnetic.


The Tesla Amazing team innovated the iconic post-it that offices all over the world use on a daily. Magnetic is an environmentally friendly paper that uses static to stick on to absolutely anything (brick, plastic, metal, leather, etc) sans thumbtacks, tape, glue, etc. Magnetic is re-usuable with its dry eraser backside and comes in 9 colors and 3 sizes.

innovation dry erase magnetic

I am absolutely excited to get my hands on this new invention and improvement of the traditional office supply. To support the campaign for a better working environment, visit Tesla Amazing’s Kickstarter here.

Innovative Post It Wall

antedote is a strategic insights and innovation consultancy based in San Francisco, and we have helped many of the world’s leading brands like Pepsico and Unilever to garner deeper insights about their consumers and identify opportunities to grow their brands.

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