Pizza Hut Innovation: The “Subconscious Menu”

PIZZAHUTPIC

Pizza Hut’s Menu Innovation

It’s always fun to see new technology being used in new and unexpected places. One fascinating area where the latest eye-tracking technology is being experimented with is at the pizza joint.  Pizza Hut recently joined Swedish Company Tobii Technology in launching a new menu innovation called the “Subconscious Menu”. The technology syncs with the consumers’ eyes, and based on where their eyes had rested the longest on a tablet screen that displays the chain’s 20 most popular ingredients, it creates your “perfect pizza” in 2.5 seconds, without the consumer ever having to say a word. Pizza Hut claims that they currently have an astounding success rate of 98%.

As eye-tracking becomes more refined and gets more traction in marketing, we are excited for the infinite possibilities that will emerge when leveraging new technology in research to discover more insights into human behavior.

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