With so many apps popping up daily it’s hard to discover ones I’m really interested in – particularly because if I’m just browsing “top new apps” or “top charts” it’s often irrelevant to my personal interests – especially when I’m constantly running out of space on my iPhone.
That’s why I was excited to learn that Apple partnered with Pinterest to create app pins so you can download apps directly from Pinterest. It’s such a simple innovation – but one that inspires discovery in a personally meaningful way. I particularly like the simplicity of the boards they’ve created so I can follow areas I’m interested in and learn about new apps popping up in that area without much effort on my part.
For example, I was checking out healthy recipes for the weekend and learned about an app called The Whole Pantry, which shares recipes that are part of my bigger wellness goals.
Now I can get inspired and find a way to engage in the same moment.
antedote is a strategic insights and innovation consultancy based in San Francisco, and we have helped many of the world’s leading brands like Pepsico and Unilever to garner deeper insights about their consumers and identify opportunities to grow their brands. To learn about antedote’s latest innovation platform, please click below for a free demo: