--- title: "antedote | Strategic Research and Innovation Consultancy" description: "For consumer and technology brands: senior people who design qual, quant and data science together, in one market or many." url: "https://antedote.com/" --- # Good company for hard questions. Strategic research and innovation for consumer and [technology brands](https://antedote.com/technology/). You’ll work directly with [experienced people](https://antedote.com/why-antedote/#senior-team) who’ll tell you what they really think. We bring together qual, quant and data science, in one market or many. [See the work](https://antedote.com/explore-our-work/) From a client team’s thank-you note > “Your thoughtfulness and brilliance have made the work stronger, and your warmth has made the process a pleasure.” *Global brand team, multinational consumer goods company · [Read the whole note](https://antedote.com/why-antedote/#the-whole-note)* *Among our clients* - Unilever - PepsiCo - Mars - Samsung - General Mills - Pernod Ricard - Reckitt - Kellogg’s - Danone - Mondelez International - Logitech - Shiseido - Adidas - Brown-Forman - Bacardi - Honda - Uber - Harrods - Liberty Mutual ## What we do ### [Strategic research](https://antedote.com/what-we-do/strategic-research/) [Qual](https://antedote.com/what-we-do/qualitative-research/), [quant](https://antedote.com/what-we-do/quantitative-research/) and [data science](https://antedote.com/what-we-do/data-science/), designed together, and the strategic thinking to turn the evidence into your next move. For example A health brand for parents was weighing entry into four new markets. We sized three of them and tested its messages with parents there, and explored with mothers in the fourth how the proposition would need to adapt. It later launched in one of the markets we had researched. [Planning a health brand’s entry into four new markets](https://antedote.com/explore-our-work/a-health-brands-entry-into-four-markets/) [View strategic research case studies](https://antedote.com/explore-our-work/?practice=research#library) Services - [Qualitative research](https://antedote.com/what-we-do/qualitative-research/) - [Quantitative research](https://antedote.com/what-we-do/quantitative-research/) - [Data science and analytics](https://antedote.com/what-we-do/data-science/) ### [Innovation](https://antedote.com/what-we-do/innovation/) See what’s coming, find where to grow, and decide what to build and back, with the people who’d buy. For example A food brand asked us where it could grow beyond its core. We agreed the criteria with its leadership team, then explored new categories with its buyers. It went on to launch in four new categories. [Choosing where a food brand could credibly grow next](https://antedote.com/explore-our-work/brand-stretch-new-growth/) [View innovation case studies](https://antedote.com/explore-our-work/?practice=innovation#library) Services - [Growth opportunities](https://antedote.com/what-we-do/innovation/#growth-opportunities) - [Trends and foresight](https://antedote.com/what-we-do/innovation/#trends-and-foresight) - [Product and technology innovation](https://antedote.com/what-we-do/innovation/#technology-and-features) - [Concept development](https://antedote.com/what-we-do/innovation/#concept-development) - [Innovation strategy and pipelines](https://antedote.com/what-we-do/innovation/#innovation-strategy) Alongside both ### [Training and coaching](https://antedote.com/what-we-do/capability-building/) We help your teams use the work and build the skills to do more of it themselves. A food company wanted its insight teams to turn evidence into recommendations. We built a course from ten of its own projects, then coached teams on live work. It extended the program from a pilot to sessions in six countries. [Training insight teams to turn evidence into recommendations](https://antedote.com/explore-our-work/insight-skills-a-whole-team-could-use/) Research and innovation can be combined around your question. [View all case studies](https://antedote.com/explore-our-work/) ## Clients come back, and they bring others. 95% · of clients commission another project after working with us 80%+ · of new clients come through client referrals One client has hired us at five companies over more than twelve years. In a client’s words > “antedote’s project has been foundational to our entire business. It has shaped our national go to market strategy, clarified how we market and sell our product in existing regions, and become the ‘North Star’ in every Marketing and Product decision we make.” *CMO, venture-backed tech startup* ### What it’s like to work with us - **Senior people do the work.** Every member of our team works at Partner or Director level and has at least 12 years of experience. The people you meet run your project, from its design to the recommendation. - **Qual, quant and data science in one team.** One team designs, runs and reads all three, with our own data scientists and statisticians. - **Straight answers from the first call.** If research wouldn’t change your plan, we’ll say so before you commission it. [Our senior team](https://antedote.com/why-antedote/#senior-team) If you’d like to know what it’s like to work with us, we’ll introduce you to someone who has. [Ask for a client introduction](https://antedote.com/talk-to-us/#introductions) Award winners and finalists: Market Research Society: Best Innovation · Insights Association: EXPLOR Award · Insight250 Legend: Anne Lacey, founding partner · Market Research Society: International Research · AQR: Qualitative Excellence, twice · The Marketing Society: Effective Use of Insight · Marketing Week Masters · MRMW: Best Use of Mobile Technology · Next Gen Market Research: Disruptive Innovator We build our own AI agents to make the work better. Our people are responsible for the conclusions. [How we use AI](https://antedote.com/what-we-do/ai-in-our-work/) ISO/IEC 27001 certified. ## Our thinking - AI and judgment4 min read [What gets lost in a convincing AI answer?](https://antedote.com/thinking/what-gets-lost-in-a-convincing-ai-answer/) AI can help teams explore and interpret more. The risk is losing the differences that should change the decision. - Innovation and growth3 min read [Would this grow the business, or just the range?](https://antedote.com/thinking/would-this-grow-the-business-or-just-the-range/) An idea can appeal to customers and still add little to the business. Its value depends on what it changes across the whole offer. - Brand strategy3 min read [Does the brand need a new message, or a new direction?](https://antedote.com/thinking/does-the-brand-need-a-new-message-or-a-new-direction/) A new campaign can improve how a brand is understood. Sometimes the harder question is what it needs to stand for. [Read all our thinking](https://antedote.com/thinking/) *Talk to us* ## Bring us the question. Send the brief as it stands, or just a few lines about it. A partner or director will reply personally. [Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)