Introducing Idea Accelerator

The Idea Accelerator is a disruptive online platform that allows businesses to iterate concepts, packaging designs and communications globally in real time and innovate faster.

    • Accelerates the innovation process (a multiple market concept study can be done in hours vs. weeks and months with traditional approaches)
    • Identifies specific elements that are working and not working in a concept and why
    • Enables “in the moment” crafting with consumers
    • Allows for immediate idea and concept testing and re-testing— and can get ideas and concepts in front of consumers within the hour
    • Improves success rate in quantitative concept testing
    • Inexpensively enables exploring and testing ideas in early development
    • Removes the “test, pass, fail and replace” model often used to craft concepts
    • Reduces cost of failure