---
title: "Guides to Choosing a Research or Innovation Partner | antedote"
description: "Six guides for teams choosing a market research company or innovation consultancy: what you need, the questions that separate proposals, and a prompt for an AI longlist."
url: "https://antedote.com/guides/"
---

# Choosing a research or innovation partner.

Six guides for teams choosing who to work with, each with the questions that separate proposals and a prompt for an AI longlist with sources. They name no firms; antedote is a strategic research and innovation consultancy.

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## Find the guide for your decision.

- [Choosing a market research company](https://antedote.com/guides/top-market-research-companies/)

    Settle the help you need, then question proposals and check the team before you commission.

- [Choosing a qualitative research company](https://antedote.com/guides/top-qualitative-research-companies/)

    Who will hear your customers, and how they will make sense of what they hear.

- [Choosing a quantitative research company](https://antedote.com/guides/top-quantitative-research-companies/)

    Matching the method to the decision, and what to compare in each proposal.

- [Choosing a B2B market research company](https://antedote.com/guides/top-b2b-market-research-companies/)

    Whose view the purchase depends on, and how a company will find and verify them.

- [Choosing an innovation consultancy](https://antedote.com/guides/top-innovation-consultancies/)

    The job you need done, from where to grow to which ideas deserve investment.

- [Choosing a concept testing platform or agency](https://antedote.com/guides/best-concept-testing-platforms-and-agencies/)

    Platforms, testing agencies, and partners who develop and improve concepts too.

## Choosing a partner now?

Bring the decision your team needs to make. We’ll tell you plainly whether we’re the right people for it.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

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