---
title: "Food innovation from a new production technology | antedote"
description: "Innovation for a food company: opportunities for a new production technology mapped over two horizons with its R&D team, then cereal and snack concepts."
url: "https://antedote.com/explore-our-work/what-a-new-food-technology-could-become/"
author: "antedote"
---

# Finding what a new food technology could become

A food company had a production technology that could change what it makes, and wanted to know where to point it. With its insight, marketing and R&D teams, we mapped opportunities over two horizons and developed cereal and snack concepts.

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**Client**
Food company

**Industry**
Food

**Kind of work**
Innovation and concept development

**Our role**
Opportunity mapping and concept development for a new production technology

## The question

The company wanted to grow with a production technology it already had. A capability on its own is only a possibility, though.

The business wanted a pipeline of opportunities for it, in cereal, in snacks and in spaces between, built on what people would actually want.

## Our approach

We looked for opportunities before products. Growth mapping set the areas the company wanted to explore against trends, channels and what experts expected to change, so every idea started from a reason to exist.

Because some opportunities would take years to reach, we read the near and the far future differently: signals of growth for the next few years, wider forces of change for the decade.

The company’s R&D team was in the work from the start. Its own specialists explained what the technology could do, and ideation brought marketing, packaging and R&D around one table, so ideas stayed within reach of what the company could make.

## What the team came away with

Opportunity areas for the technology, and a set of written, illustrated cereal and snack concepts for the near and the longer term, developed to go into the company’s own concept screening.

A film of the experts’ views and a wrap-up document were made for the wider business.

Who we heard from

Experts on food, channels and technology, and the company’s own marketing, packaging and R&D teams

## Related work

[View innovation and concept development case studies](https://antedote.com/explore-our-work/?work=Innovation%20and%20concept%20development#library)

- Food

    ### [Shaping a better-for-you idea people would still enjoy](https://antedote.com/explore-our-work/a-better-for-you-idea-people-would-still-enjoy/)

    A food company wanted a better-for-you product that would stand out in a category it already knew well.

- Food

    ### [Developing everyday ideas for a dairy brand](https://antedote.com/explore-our-work/everyday-ideas-for-a-dairy-brand/)

    A dairy brand preparing its next launches wanted ideas for more everyday moments, ready for quantitative testing.

**What we do**
[Innovation](https://antedote.com/what-we-do/innovation/)

**The thinking behind this**
- [Where could the brand go that customers would welcome?](https://antedote.com/thinking/where-a-brand-can-credibly-grow/)

## Deciding where to grow, or what to develop?

Bring an ambition or an early idea, and we’ll talk through where to start.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

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