---
title: "Eating-experience research for a savory snack upgrade | antedote"
description: "Eating-experience research in three markets for a snack brand, with R&D technology and claims prioritization and an innovation process."
url: "https://antedote.com/explore-our-work/upgrading-a-savory-snack/"
author: "antedote"
---

# Planning the upgrade of a savory snack in three markets

A snack brand wanted to upgrade a savory snack in ways snackers would notice. We explored the whole eating experience with snackers in three markets, and worked with the client’s teams to choose which technologies and claims to take forward.

**Client**
Snack company

**Industry**
Snacks

**Kind of work**
Innovation and concept development

**Our role**
Eating-experience research, technology and claims prioritization, and a flavor innovation process

## What happened next

The global brand team built its upgrade plan on the eating-experience framework, and a second phase of the program followed.

## The question

A snack brand’s global team wanted to improve one of its products with R&D technologies and claims that people would notice and value.

It wanted an experience noticeably better than the competition’s, and that meant looking at all of it, from the shelf to the last crumb. The answers would inform which technologies R&D pressed on with, and which claims went forward to quantitative testing.

## Our approach

The work began inside the company. Immersions with R&D became a library of the technologies in development, so the research started from what R&D was already building.

Then we followed the experience itself. Online, people in each market showed us how they chose, opened and ate a pack. In groups, they tasted prototypes, some after seeing claims, with sensory panel work alongside.

With the client’s teams, we turned the evidence into a verdict on each technology tested and a framework describing the whole eating experience. We wrote a large set of claims and, with the client, cut them to a shortlist for quantitative testing.

## What the team came away with

The team had a library of technologies, a verdict on each one tested, a claims shortlist and an eating-experience framework in six stages.

We mapped the technology and pack workstreams across the whole experience, so every team could plan against the same picture.

With the team, we also designed a staged process that turns product questions into technical briefs for R&D, with a steering committee deciding what moves forward, and we led its work on flavor and emotion.

Who we heard from

People who eat the category in three markets, online and in tasting groups

## Related work

[View innovation and concept development case studies](https://antedote.com/explore-our-work/?work=Innovation%20and%20concept%20development#library)

- Food

    ### [Choosing which free-from food ideas belong on a roadmap](https://antedote.com/explore-our-work/building-a-free-from-food-pipeline/)

    Products in the program’s opportunity areas later reached market.

- Foodservice

    ### [Choosing which future food models a foodservice company should back](https://antedote.com/explore-our-work/future-food-models-sized/)

**What we do**
[Innovation](https://antedote.com/what-we-do/innovation/)

## Deciding where to grow, or what to develop?

Bring an ambition or an early idea, and we’ll talk through where to start.

[Talk to us](https://antedote.com/talk-to-us/) · [hello@antedote.com](mailto:hello@antedote.com)

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